Founding Growth Marketer - Stealth/vc Backed

Founding Growth Marketer - Stealth/VC Backed

Founding Growth Marketer stealth seed-stage, VC-backed AI startup London Hybrid, 3+ days a week in the office £55–75k + competitive seed-stage equity (0.3-0.5%)

Heywa - a seed-stage, VC-backed startup building a new kind of Answer & Action Engine: blending AI-powered answers, real human voices, and instant next steps. Think of it as the quickest, most delightful way to go from a question to action. We're backed by top-tier investors and driven by the belief that knowledge should be as accessible, playful, and actionable as your favorite app. Our first users are Gen Z and Millennials, but our ambition is global.

This is a ground-floor growth role - you'll be the one testing channels, shaping our brand presence, and building the early playbook to acquire, activate, and retain users. We're looking for a scrappy, creative, data-driven operator who loves experimenting, learning fast, and scaling what works.

Run growth experiments across paid & organic channels (TikTok, Instagram, Reddit, Pinterest, etc.) Create and test content: short-form video, memes, and posts, or briefing UGC creators/editors to bring ideas to life Own key growth metrics (CAC, CTR, retention) and turn insights into next steps Shape messaging and creative angles with the founding team to connect with our early community Write the first growth playbook - from acquisition to activation to retention

Generalist mindset: you're equally comfortable launching TikTok ads, drafting witty captions, or tweaking attribution pixels Creative + analytical: you enjoy testing new formats and measuring what works Experience with paid social and organic growth, ideally in consumer apps or brands targeting Gen Z Hands-on with growth tools: TikTok Ads Manager, Meta Ads, Segment, Mixpanel (bonus if you've set them up yourself) Scrappy operator: you don't wait for big budgets - you find smart, low-cost ways to test Excited by early-stage chaos, wearing multiple hats, and helping build a fun consumer brand from scratch

Competitive salary + meaningful equity as an early hire Direct access to the founding team and a chance to shape strategy from day one Freedom to experiment, learn fast, and see your ideas live with real users immediately A playful, ambitious culture - we celebrate wins together and move fast