Public Relations Account Executive

Public Relations Account Executive

We are seeking an energetic Public Relations Account Executive who is eager to build their career and motivated to help our team execute elements of strategic public relations programs, including media relations, content development, product launches, event support, and other related communications for our life sciences, biopharma, and healthcare clients.

The account executive is passionate about telling meaningful and impactful client stories through creative media relations and understands the importance of using analytics to measure results. They have a strong grasp of tactically executing PR programs and a desire to develop their strategic skills within a collaborative environment.

The ideal candidate is someone with prior agency experience who understands healthcare or life sciences and has the skills and insight to reach a variety of stakeholders. They must have the ability to address challenges and help drive complex communications programs proactively. This position works within the PR department but also operates as part of the larger integrated agency team to realize successful omnichannel campaigns.

Key Responsibilities

Client Relationships

• Supports client relationships with mid-level peers on communications updates (i.e., alignment on brief, status reports, meeting notes/contact reports, gathering client feedback).
• Attends necessary client calls but does not lead.
• Prepares client reports and updates.

Project Oversight

• Supports project activation and the tactical elements for communications plans (e.g., developing media lists, awards, and speaking opportunities).
• Supports executing media relations outreach programs.
• Supports creating messaging/narratives, press releases, media pitches, by-lined articles, Q&As, and persuasive client communications.
• Organizes and maintains file storage with client provided materials and daily deliverables.
• Understands how the agency works and how jobs move through the agency.
• Prepares for all meeting logistics – conference line dial up, video call setup, printouts, etc.
• Conduct online research and traditional media and social media monitoring.
• Supports media relations programs including media list and pitch development, follow up with reporters, scheduling interviews, analysis of media coverage and monitoring media trends in healthcare news. An interest in learning how to plan and execute media relations activities including pitching and reporter relationship building.
• Monitors media platforms to identify key reporters and influencers and flag strategic opportunities for client engagement.
• Monitors regulatory developments that impact our clients (e.g., updates from the FDA).
• Identifies appropriate thought leadership platforms and opportunities for clients including speaking engagements and awards.
• Coordinates with patient or caregiver spokespersons for media outreach efforts and support for patient/caregiver education and advocacy efforts.
• Manages efforts to work with clinicians and researchers in communications activities, including as media spokespersons.

Internal Relationships

• Exhibits understanding of all roles within the agency.
• Strong listener and obtains clarification when needed.

Knowledge & Expertise

• Learns and follows all agency and client practices and procedures.
• Gains exposure to the basics of media relations (e.g., pitch creation, database building, editor research) and understands the process to gain earned media visibility.
• Learns the clients' business and objectives.
• Educates themselves on high-level issues facing life sciences, rare disease, and precision medicine companies and understands general industry trends.