Senior Marketing Consultant

Senior Marketing Consultant

Your work shapes the world at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.

We are seeking a Senior Marketing Consultant to join our Cat Financial team in Switzerland. This role plays a critical part in aligning strategic initiatives with industry groups and developing sales variance programs that enable go-to-market strategies through innovative financial solutions.

Role Definition: The key responsibilities include overseeing and ensuring strategic alignment with industry groups, as well as creating and managing sales variance programs that enable go-to-market strategies through tailored financial solutions.

Key Responsibilities

• Follow organizational policies and maintain clear communication to meet customer requirements.
• Ensure appropriate governance and communication with business partners at all levels regarding financing strategies and go-to-market plans.
• Design, negotiate, implement, and manage sales variance programs funded by industry partners.
• Develop processes to provide visibility of critical Cat Financial indicators (pipeline and results) to internal leadership and business partners.
• Communicate program parameters to internal sales leaders and industry marketing teams to enable effective market execution.
• Analyze lost opportunity data to identify gaps and provide actionable insights to leadership.
• Act as a subject matter expert (SME) for Cat Financial on projects undertaken by industry partners.

What You Will Do

• Create solutions—products, services, and offers that resolve customer business issues and deliver measurable value.
• Own relationships and outcomes—deliver on commitments, communicate openly, and drive continuous improvement.
• Apply structured critical thinking to evaluate options and make sound decisions.
• Negotiate collaboratively—pursue win-win agreements with customers, dealers, and internal partners.
• Solve problems using diagnostic tools and fact-based techniques.
• Manage small projects—contribute to planning, scheduling, and stakeholder engagement.
• Communicate with impact—adapt messages for diverse audiences and represent Cat Financial effectively.

What You Have

• 3–5 years of experience in equipment finance, industrial services, or dealer networks.
• Familiarity with Caterpillar products, aftermarket services, and exposure to ESG and customer experience initiatives in EAME.
• A degree in business, economics, finance, or equivalent experience.

Top Candidates Will Also Have

• Knowledge of Caterpillar products, merchandising programs, and business systems.
• Strong PC skills and experience defining requirements for Power BI dashboards.
• Recognized financial acumen and commercial knowledge.
• Understanding of financial products and documentation principles.
• A sense of urgency, adaptability, and ability to absorb information quickly.
• Strong computational skills and ability to work with various IT applications.
• Fluency in English (oral and written).
• Excellent organizational skills, rigor, and attention to detail.
• Proactivity and strong interpersonal skills for effective teamwork.

Skills Descriptors

• Customer Focus: Ability to align business decisions with customer needs and satisfaction.
• Industry Knowledge: Understanding of industry trends, issues, and regulatory considerations.
• Decision Making & Critical Thinking: Ability to analyze situations and make informed decisions.
• Effective Communication: Ability to transmit and interpret ideas clearly.
• Negotiation: Ability to achieve collaborative agreements internally and externally.
• Problem Solving: Ability to anticipate and resolve operational challenges.
• Relationship Management: Ability to build and maintain strong working relationships.
• Project Management: Ability to plan, organize, and control projects effectively.

Additional Information

• Relocation/ISE/Payroll Transfers: Not offered for this role.
• Vacancy Location: Geneva, Zurich, or any FPD EAME office.
• Travel: Not required.
• Work Location: On-site presence required, 5 days per week.

What we offer: From day one, you're set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.

You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it's important to do work that matters.

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

We value authenticity and encourage candidates to submit original, personally crafted responses throughout our hiring process. Use of AI-generated content may disadvantage your application.

Posting Dates: January 16, 2026 - January 30, 2026

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.