Marketing Technology & Data Consultant

Marketing Role at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Definition: Implement Salesforce marketing journey as per the business requirements. Works between marketing teams and technical teams to lead the development and adoption of marketing technologies. This role typically has moderate level expertise on marketing technologies, marketing data, and digital marketing acumen.

Responsibilities:

• Consults with marketing teams with the usage of marketing technologies and/or data to improve marketing performance to achieve business objectives. Assists in the development and delivery of content for marketing technology, marketing data & digital marketing process adoption.
• Represents the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating backlogs based on business requirements.
• Creates, analyzes and validates business requirements, translating them into detailed functional requirements and user stories, and defining acceptance criteria and test cases. This includes creating user stories, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners.
• Leads medium projects, with moderate complexity related to marketing technology and/or data development and adoption.

Skill Descriptors:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers.
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.