Digital Marketing Consultant - Marketing Cloud

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Cat Financial

Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.

The Role

This role partners closely with business units, IT, and Cat Digital to deliver seamless digital experiences and communications that support customer engagement, lifecycle marketing, and operational efficiency. This role will directly influence how customers engage with Cat Financial throughout their lifecycle — from onboarding to renewal.

Responsibilities

• Partner with internal stakeholders to plan marketing automation activities, gather requirements, develop UX prototypes, and partner with development teams to deliver automated digital experiences.
• Support agile sprint planning, backlog refinement, testing, and deployment activities for digital products and campaigns.
• Contributes to policies and practices for product design, training, documentation, and problem resolution.
• Supports the execution of marketing technology initiatives from the product roadmap and communicates business requirements to delivery partners.
• Ensure alignment with enterprise data governance, security, and compliance standards.

Degree Requirement

• Degree in Marketing and/or Communications or equivalent experience desired

Skill Required

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

What Top Candidates Will Bring

• Email Campaign Development & Journey Automation – Strong background in building, executing, and optimizing email campaigns while tracking customer journeys.
• Technical Marketing Mindset – Ability to blend marketing strategy with technology to deliver impactful campaigns.
• Strategic Thinking – Skilled at aligning marketing initiatives with business objectives and driving measurable outcomes.
• Passion for Continuous Improvement – Committed to leveraging technology and innovative products to enhance processes and deliver better results.
• Workload Management Excellence – Ability to manage a wide and varied workload effectively, prioritizing tasks in line with business needs.

• Experience with Marketing Cloud – Hands-on expertise in leveraging marketing automation platforms for campaign execution.
• Agile Team Collaboration – Proven success working in agile environments, adapting quickly to changing priorities.
• CRM Proficiency – Solid experience with CRM systems such as Salesforce or similar platforms to manage data and enhance customer engagement.

Compensation & Benefits

Summary Pay Range:

$94,728.00 - $151,572.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees

Additional information:

• This position requires the successful candidate to work full time, 5 days per week in the Nashville main office.