Marketing Associate

Marketing Associate

At Carrier Benelux (based in Utrecht), we are looking for an enthusiastic and proactive Marketing Associate for the brands Carrier, CIAT, and Viessmann. In this role, you will be responsible for developing and implementing sales campaigns to maximize the sales of HVAC-equipment in the Benelux region and strengthen the image of our brands.

You will work closely with the Marketing Director Benelux, the Sales organization, and the Product Managers to position Carrier optimally in the market. Additionally, you will play a significant role in utilizing Salesforce CRM to support marketing campaigns and lead generation and enrich the marketing strategy with solid market analyses.

Responsibilities include co-developing and executing an annual marketing plan to increase brand awareness and market segment share, actively using Salesforce CRM: managing dashboards, segmenting target groups, and deploying marketing actions, performing market and competitor analyses to identify opportunities and improvements, collaborating with Channel Management on online marketing activities (SEO, SEA, social media, websites), advising the Marketing Director on ongoing and new campaigns to develop the best communication strategies, creating marketing materials (brochures, case studies, webinars, fairs, advertisements) in Dutch and English, supporting the Sales Team with effective tools and communication in sales campaigns, coordinating corporate identity activities and recruitment marketing initiatives, organizing webinars, responsible for budget management within marketing New Equipment in collaboration with the Marketing Director Benelux, working on the integration and optimization of Salesforce within the marketing process, and reporting to the Marketing Director Benelux.

This is what you bring: You have a completed higher professional education (HBO) or university degree in Marketing, Communication, or a similar field. You have at least 2 years of experience in marketing or product marketing, preferably within a technical environment. You have an affinity with technology and/or the HVAC sector. You have demonstrable experience with Salesforce CRM and digital marketing tools (MS Office, Teams, SharePoint, Google Analytics, SAP). You have strong analytical skills and project management capabilities: you manage multiple projects effortlessly. You have a fluent command of the Dutch and English languages in speech and writing (French is a plus). You are independent, structured, creative, and results-oriented.

What we offer you: A challenging, independent role within a dynamic and international marketing team. Excellent primary and secondary employment conditions. Laptop and mobile phone. Flexible working hours and the possibility of hybrid working (with an equipped home workspace). Plenty of room for personal and professional development within a growing organization.