Media Operations Senior Manager

Media Operations Senior Manager

Senior Manager, Media Operations Short Term Assignment for 6 months with a possibility to extend Are you ready to shape the future of media operations at Carlsberg and ensure our global media investments deliver maximum growth and effectiveness? We're looking for a strategic and operational leader to own and continuously evolve Carlsberg's global paid media operating system. This role ensures that processes, systems, governance, and agency partnerships enable markets to plan, buy, and measure media effectively—driving incremental growth, capital efficiency, and responsible media practices across the Group. You'll work at the intersection of marketing, data, and technology, embedding AI-native, future-ready operations and building a globally aligned model that empowers local agility.

In this role, you will:

• Design and evolve the global paid media operating model, including standards, taxonomies, dashboards, sufficiency benchmarks, and best practice frameworks.
• Oversee adoption of global media operations standards across all markets, ensuring consistency and compliance in planning, buying, reporting, and optimization.
• Drive identification and scaling of best practices across markets and agencies, embedding proven approaches into global standards.
• Collaborate with local marketing & media teams and agencies, providing guidance, troubleshooting, and capability-building to sustain operational excellence.
• Own governance and performance management of the global media agency ecosystem, aligning incentives, accountability, and best practice adoption with growth outcomes.
• Embed responsible media practices across all markets, covering brand safety, privacy, and regulatory compliance.
• Partner with Procurement, IIT, and Insights & Analytics to integrate contracts, tools, and data governance standards, ensuring clean, connected, and future-proof data flows.
• Anticipate future needs by automating workflows, enabling AI-driven processes, and piloting new operational models to prepare for next-generation media operations.
• Establish operating rhythms and accountability frameworks between global and local teams.
• Build visibility for leadership through consolidated dashboards on sufficiency, performance, and effectiveness across markets and agencies.

What we're looking for:

We're seeking a strategic operator and change leader who can simplify complexity, scale best practices, and prepare Carlsberg for the future of media operations. Must-Haves:

• Proven experience in media operations, governance, or performance management within a global or regional context.
• Strong commercial mindset with ability to embed sufficiency, incrementality, and capital efficiency into investment decisions.
• Data and AI literacy, with comfort in dashboards, data governance, and AI-enabled tools.
• Courage to challenge inefficiencies and elevate accountability across partners.
• Excellent cross-cultural collaboration skills, with experience working in global–local matrix environments.
• Fluent English communication skills.

Personal Qualities:

• Builder's mindset: passionate about simplifying, automating, and scaling processes.
• Growth-oriented, curious, and proactive in anticipating future needs.
• Strong influencing and stakeholder management skills.

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path and we fully support them endeavouring to create as many development opportunities as possible through internal promotions, Short / Long Time Assignments (STA/LTA), and horizontal moves within different markets. All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU! We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « Carlsberg Group

If you join our team, some of the benefits you'll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft and coffee drinks in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday bars with alcohol and alcohol-free drinks
• Being part of a company with an enormous heritage and a strong connection with Denmark's Capital City

At Carlsberg, we pride ourselves on being Purpose-led and Performance focused in everything we do. Our diverse perspectives, unique abilities, and experiences don't just shape our Performance, they make us who we are across the Group. With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: Carlsberg should be a force for good, dedicated to brewing for a better today and tomorrow.

Interested? Apply through the link. Please notice that this is the only way we accept applications. To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English. The deadline for applying is the 30th of April 2026. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible. We look forward to receiving your application. Carlsberg Group: Brewing for a better today and tomorrow For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.