Regional Sales Coordinator

Regional Sales Coordinator

The Sales Coordinator is responsible for executing the company's sales strategy to meet and surpass revenue targets. The role involves promoting and selling the full range of the company's bread products within the assigned region. Candidates must have a minimum of 5 years of experience in bread sales.

Key Duties and Responsibilities:

• Achieve total sales revenue targets
• Identify, implement a strategy/plan that delivers revenue growth, enhances market share, and strong customer service for assigned region.
• Achieve total value of bread sold daily, weekly and monthly to achieve gross sales revenue targets.
• Review and plan cost effective route coverage.
• Implement sound sales strategies.
• Ensure product presentation and availability to the customers.
• Co-ordinate the van man operations, propose and implement sound to identify, acquire and close sales opportunities.
• Manage direct sales -bike sales activities to achieve sales plans.
• Sales Forecasting, Planning and Execution
• Accurately forecast product needs for each account based on data collected from depots, shops, and all dealers on market trends, and quantifiable from past years' sales.
• Conduct daily, weekly and monthly demand forecasting and liaise with the Sales Manager and production department to implement the plans to match up with the sales growth strategies.
• Interrogate the current and historical sales figures to inform future sales decisions.
• Plan, review and report on the effects of marketing programmes.
• Management Sales Returns
• Enforce company policy on zero (0) sales returns.
• Hold accountable those violating this policy on daily, bi-weekly and monthly basis.
• Crates Management
• Account for all crates in the market and provide reports of the same.
• Customer Relationship Management – (Distributor, institutional, and General trade customers)
• Build and maintain strong relationships with the Key customers and clients.
• Maintain a deep understanding of customer needs and monitor their SKU preferences.
• Assist in dealers with bike sales to close.
• Resolve escalated customer issues and customer complaints regarding sales and service.
• Provide expertise when setting and adjusting pricing plans and discount rates.
• Assist the dealers to achieve sales goals, review orders and deliver goods to them.
• Market Development/ sales growth
• Initiate sales activities, strategies and sales plans to build company brand visibility.
• Analyze national bread market trends and discover new opportunities for sales growth.
• Grow our market by 5% annually by recruitment of more distributors and harmonising stock movement.
• Marketing Intelligence
• Monitor and provide information to the Sales manager regarding competitor activity on marketing initiatives, pricing, industry trends, and report as necessary for quick action.
• Collect market data and prepare reports on market perceptions and response in relation to our products, our team and activities.
• Sales Cost controls
• Enforce proper usage of sales vehicles, fuel, and other resources.
• Manage sales budget.
• Quality Control
• Implement quality assurance procedures to maintain product and regulatory standards and report / manage customer complaints.
• Conduct regular inspections, address quality issues, expiry dates and propose corrective actions to the production department.
• Sales Team management, Training and Development
• Supervisor the activities of the sales team
• Lead and motivate the sales team to consistently meet/exceed and close sales targets/ deals.
• On board and train new hires and provide ongoing skills development opportunities.
• Foster a culture of continuous learning and professional growth.
• Conduct regular sales meeting and performance reviews to ensure the team is on track to meet the sales targets
• Sales Reporting and Documentation
• Generate and analyse sales reports, track progress, identify trends, and provide insights to management for informed decisions.

Requirements:

• Education and Key qualification Requirements:
• Degree in Business Administration, Sales & Marketing or a related course
• Must have at least 5 years' experience in selling bread

Benefits:

• Commission on attainment of Regional Targets.
• Airtime.
• Company Car.