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Performance Marketing Manager
Lead digital marketing campaigns to drive growth for the eCommerce parts business.
Fort Lauderdale, Florida, United States
Mid-Level
1 month ago
✨ About The Role
- The Performance Marketing Manager will lead digital marketing efforts for the eCommerce parts business at AutoNation.
- Responsibilities include planning, executing, and optimizing paid search, social, and display advertising campaigns.
- The role involves managing product feed information to ensure accuracy across various advertising channels.
- The candidate will conduct A/B testing to optimize ad creatives and landing pages for better campaign performance.
- Regular reporting on campaign performance, including multiple KPIs, will be a key part of the job.
âš¡ Requirements
- The ideal candidate will have 3-5 years of hands-on experience in paid search, social media, and display advertising.
- A strong analytical mindset is essential, with the ability to analyze large data sets to drive decision-making and optimize performance.
- Proficiency in ad management platforms such as Marin, Skai, or SA360 is required.
- The candidate should have experience managing seven-figure ad budgets and optimizing return on ad spend (ROAS).
- Excellent written and verbal communication skills are necessary for effective collaboration with the parts team and reporting on campaign performance.
About CarDash
Managed marketplace for automotive services.