✨ About The Role
- Responsible for being an expert on the product and market landscape, maintaining a deep understanding of market problems and opportunities, and how the product addresses them
- Develop differentiated messaging and positioning across the buyer journey, evangelizing the product and building thought leadership in the industry
- Lead product and feature launches, collaborating with marketing and sales teams to develop case studies, website content, and assets that support the buyer journey
- Partner with sales to analyze and improve conversion rates across the sales funnel by providing compelling messaging, assets, and enablement support
- Track and measure key metrics to evaluate the impact of go-to-market efforts and identify new opportunities for growth
âš¡ Requirements
- Experienced SaaS product marketer with a track record of collaborating effectively with sales, marketing, and product teams to drive successful go-to-market strategies
- Skilled in developing, testing, and refining product positioning and messaging across the buyer journey to drive awareness and lead generation
- Strong communicator with the ability to simplify complex technical concepts and engage with customers to understand their needs and preferences
- Proven experience in launching products and features, focusing on building awareness and generating leads to drive business growth
- Self-motivated individual with a data-driven approach, capable of owning projects from strategy development through to execution