Head Of Marketing

Capchase

Capchase is the #1 platform for vendor financing in tech. We help software and hardware vendors offer flexible installment payments as part of the sales process, improving conversion rates and cashflow. We provide an awesome buyer experience.

Capchase was founded in 2020 and is headquartered in NYC. We've provided over $2.5B in funding to thousands of companies and operate in the US and Europe. We are backed by QED (Nubank, Klarna), 01 Advisors (Tipalti, MasterClass), Bling Capital (Airtable, GitLab, Lyft, Square), SciFi (Stripe, Brex), Caffeinated Capital (Opendoor, Airtable), Thomvest, Invesco and many other leading investors.

Some of our achievements:

Supporting thousands of software companies and software buyers 80 Capchasers representing 15+ nationalities Active in 8 markets Top Decile Growth Ranked #1 across B2B BNPL

In December 2024 we reached the top of the Installment Payment, BNPL category on G2, #1 in B2B.

Why work with us?

Help accelerate an industry!

At Capchase, we are transforming how software and tech-enabled hardware equipment gets financed, we move and innovate fast. We're always looking for the brightest minds to join us. We're a diverse team of 15+ nationalities with a shared passion for helping innovative companies thrive. Join the climb with us!

About the Role

Capchase is scaling loan origination volume and has an opportunity to be the largest lender in the space over the next 24 months. We operate a lean GTM model with a defined set of OEMs, VARs, and MSPs as named accounts, supported by a BD and account management team (no SDRs). We're hiring a Head of Marketing to lead this rebuild — a strategic, hands-on operator who can design the playbook, execute campaigns, and directly influence origination volume.

Key Responsibilities

• Strategy & Leadership

  • Define and execute Capchase's marketing strategy aligned to origination and revenue goals.
  • Establish board-level reporting on marketing's impact (sourced/influenced pipeline, CAC efficiency).
  • Create the marketing vision and direction for Capchase.

• Partner & Account-Based Marketing

  • Launch and scale co-marketing programs with top OEM/VAR/MSP partners (including MDF pilots).
  • Build account-based campaigns into named accounts to increase engagement and penetration.

• Content & Communications

  • Develop partner collateral, customer case studies, vertical one-pagers, and sales enablement materials.
  • Drive external thought leadership through press, newsletters, and events.
  • Work cohesively with product teams to bring a strong product-marketing voice to the organization.

• Events & Sponsorships

  • Incubate Capchase's presence at industry events and with partners.
  • Build repeatable field marketing playbooks with partners.

Competencies & Experience

• Proven experience in B2B fintech, vendor finance, or channel-driven SaaS marketing.
• Track record of building and executing partner/ABM programs that directly drive pipeline.
• Comfortable as a player–coach: hands-on campaign execution + strategic planning.
• Strong storytelling and content creation skills (case studies, thought leadership, sales enablement).
• Familiarity with MDF programs, channel marketing, and industry events.
• Data-driven mindset — fluent in CRM/marketing automation, pipeline reporting, and ROI analysis.

Gritty and entrepreneurial — thrives in a lean environment where impact > headcount.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.