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Marketing Strategy Manager
Lead the planning and execution of cross-functional marketing and GTM initiatives.
New York
Mid-Level
1 month ago
✨ About The Role
- The Marketing Strategy Manager will lead strategic projects and implement scalable programs aligned with marketing, sales, and product teams.
- This role involves building a deep understanding of the business's key drivers and identifying opportunities to enhance marketing share and performance.
- The candidate will own market and competitive intelligence, utilizing data analysis and market research to inform go-to-market strategies.
- Developing pricing strategies based on data analysis and financial modeling will be a key responsibility.
- The role requires collaboration with various teams to ensure cohesive and effective marketing strategies and tactics.
- The candidate will construct and analyze account-based marketing campaigns for top-tier strategic accounts.
- Understanding customer motivations and needs will be essential to inform value propositions and messaging.
- The Marketing Strategy Manager will work closely with content and growth marketing teams to align on goals and analyze campaign results.
âš¡ Requirements
- The ideal candidate will have 2 to 5 years of experience in management consulting, B2B SaaS, business strategy, or similar fields.
- A strong strategic mindset combined with an action-oriented approach is essential for success in this role.
- Excellent communication skills are necessary to effectively convey logic, processes, and recommendations to cross-functional teams and senior leadership.
- The candidate should possess advanced quantitative and deductive skills to analyze data and make informed decisions.
- A self-starter with strong leadership and interpersonal skills will thrive in this position.
- The ability to manage multiple complex projects simultaneously while maintaining high attention to detail is crucial.
About Canary Technologies
Modernizing the hospitality tech stack.