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Director of Growth Marketing

Develop and execute strategies to optimize online response and conversion rates for hotels.
New York
Senior
2 weeks ago
Canary Technologies

Canary Technologies

Modernizing the hospitality tech stack.

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✨ About The Role

- The Director of Growth Marketing will play a crucial role in leading the Marketing team at Canary Technologies, working closely with the co-founders and cross-functionally with other teams to drive company growth - Responsibilities include generating quality pipeline growth for the Sales team, planning and executing multi-channel marketing campaigns, and developing digital marketing campaigns across various platforms - The role involves collaborating with Marketing, Product, Sales, and Leadership teams to ensure campaign effectiveness, as well as building processes for experimentation and measurement to enable scalability - The ideal candidate will have a deep understanding of the hospitality industry, particularly hotels, and will focus on optimizing online response and conversion rates through landing page optimization - This position requires a proactive, detail-oriented individual who can lead by example, manage projects end-to-end, and drive continuous improvement in marketing strategies and campaigns
- Experienced marketing professional with a minimum of 8 years in Marketing, specifically 5+ years in demand generation within a B2B technology environment - Skilled in managing teams and outside contractors, with a proven track record of success in building, testing, and scaling marketing channels - Proficient in Salesforce and Marketo or similar systems, with the ability to develop and optimize content across various marketing channels - Strong critical thinking skills to analyze a product's market placement and execute informed marketing tests - Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines with attention to detail
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Director of Growth Marketing
New York
Marketing
About Canary Technologies
Modernizing the hospitality tech stack.