Sales Development Representative

Sales Development Representative (SDR) - Chicago, IL

Good Sam Enterprises is seeking a motivated Sales Development Representative (SDR) to identify and engage campground operators who can benefit from our products and services. In this role, you'll work closely with our Account Executive team to build a strong pipeline of qualified leads across the United States and Canada.

The SDR will be responsible for managing inbound inquiries as well as executing outbound outreach to generate new business opportunities. As the first point of contact with potential customers, you'll play a key role in researching prospects, initiating conversations, and qualifying leads to set up successful handoffs to our sales closers.

Success in this position requires a self-starter with an entrepreneurial spirit, strong communication skills, and a collaborative mindset. This is a high-impact role that serves as the primary engine for growing Good Sam Enterprise's campground network.

This position reports directly to the Director of Campground Operations.

Responsibilities

Inbound Lead Management:

• Promptly qualify and respond to inbound leads generated through marketing channels (email, phone, chat, CRM).
• Clearly communicate Good Sam's products and services, using product knowledge and market insights to articulate value to potential customers.
• Schedule discovery calls and product demos for Account Executives.
• Maintain high conversion rates from initial lead to qualified opportunity.

Outbound Prospecting:

• Proactively identify and reach out to new campground prospects through email, phone, LinkedIn, and other channels.
• Build and manage a consistent pipeline of qualified outbound leads.
• Create and deliver personalized outreach to engage cold prospects and generate interest.
• Execute structured outbound cadences and follow-up sequences to nurture leads over time.

Sales Development Operations:

• Accurately record all activities, notes, and next steps in HubSpot; ensure timely follow-up and task scheduling.
• Book qualified meetings for Account Executives.
• Collaborate with Account Executives to align on ideal customer profiles, outreach strategies, and territory goals.
• Meet or exceed weekly and monthly performance KPIs (e.g., calls made, emails sent, meetings booked).
• Provide weekly pipeline updates highlighting lead status, successes, challenges, and overall performance metrics.
• Share feedback with the marketing team on lead quality and campaign effectiveness.
• Develop and present a quarterly 30/60/90-day plan detailing goals, strategies, expected outcomes, and support needs.

Knowledge & Skills Fit

• 1–2 years of experience in a Sales Development, Business Development, or similar sales-focused role (B2B experience preferred).
• Excellent written and verbal communication skills, with the ability to engage and build rapport quickly.
• Proven ability to stay organized, manage time effectively, and handle multiple priorities in a fast-paced environment.
• Comfortable with cold outreach, follow-up strategies, and objection handling.
• Tech-savvy, with hands-on experience using CRM systems and sales engagement platforms.
• Highly coachable, with a growth mindset and eagerness to learn within a results-driven sales team.
• Familiarity with tools such as HubSpot, Salesforce, Outreach, or SalesLoft.
• Experience qualifying inbound leads and executing outbound prospecting strategies.
• A genuine interest in the outdoor, campground, or camping industry is a plus.

Pay Range: $22.68-$27.41 Hourly

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave, Tuition Reimbursement, and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information, please visit www.mycampingworldbenefits.com.

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.