Growth Marketing Analytics Lead - Remote Eligible

Growth Marketing Analytics Lead

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health.

As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a proactive, can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.

The Growth Marketing Analytics Lead plays a central role to Calm's consumer growth. This person would work closely with Data Science and Data Eng as well as Product, and XFN teams to carry out Growth Marketing / User Acquisition initiatives (channel performance pacing, data integrity, roadmapped projects, overall priorities) in relation to wider business goals. Key responsibilities include:

• Working strategically with media buyers to understand channel-level data, and identify growth/optimization opportunities, key trends and actionable insights by channel
• Proactively driving performance by helping UA media buyers improve their campaigns based on trends and performance data
• Monitoring and safeguarding UA events and key performance metrics. This includes managing the UA data pipeline alongside DS/DE, maintaining UA data models, and catching/identifying UA data bugs
• Owning team comms+analytics needed to help solve or escalate to appropriate cross-functional partners (DS, DE, Product etc)
• Owning Marketing Measurement Strategy, including managing attribution logic models (SKAdnetwork, Offline lift models, view through etc) and identifying new opportunities that are not currently available within the current reporting and measurement process
• This will require seeking out new approaches and insights from the industry to scope, test and potentially incorporate to uplevel measurement solutions
• Owning UA/legal cross functional process for pushing event/data privacy related technical changes

Strong communicator, both written and verbal

• Extremely strong attention to detail
• Strong quantitative skills, a data-driven decision-maker
• A self-starter who is excited to improve team efficiency, as well as build new processes from scratch
• Proficiency in BI software including but not limited to Excel, Tableau and Mode
• Proficiency in SQL, familiarity with JavaScript, Python
• Project management, ability to juggle multiple aspects of a project at once and prioritize tasks appropriately
• Proactive. Will follow up when things don't get resolved and leans into project ownership
• Curious, enthusiasm and passion for quality

Experience working on subscription or health and wellness products

• Experience managing data security and/or health data privacy
• Experience working with Segment and Amplitude

This role typically requires 5+ years of experience in Marketing Operations and Analytics.

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm's pay tiers is as follows:

$140,400-$214,500

The base pay range represents the low and high end of Calm's salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.

Calm uses employee zip code to determine which pay range applies.

This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.