VP, GTM Strategic Leader (chro/cfo/coo)

Gtm Strategic Leader

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. ServiceNow is seeking an exceptional GTM Strategic Leader—an architect of transformative growth and a catalyst for innovation—who will propel our $1.2B Core Business portfolio, growing double digits today to new heights. This portfolio spans Shared Services and Global Employee Experience. The successful candidate will seamlessly blend visionary strategic foresight with deep operational mastery, acting as a trusted advisor to senior customers and internal stakeholders. This role requires expertise in orchestrating cross-functional strategies, driving enterprise-wide alignment, and leading large-scale transformations. Success will be measured by the ability to generate a robust pipeline, ensure comprehensive coverage, and consistently surpass global NNACV targets. The ideal leader is a dynamic, influential operator—skilled at engaging CXOs, shaping strategic direction, and translating vision into scalable, customer-centric execution. This executive will thrive in complexity, expertly manage diverse portfolios, and deliver impactful change at scale. Reporting directly to the GVP, Horizontal Solutions, this role is a cornerstone of the Horizontal Solution leadership team, entrusted with shaping ServiceNow's future trajectory and driving sustained market leadership.

Key Responsibilities

• Strategic Leadership: Define and execute the GTM strategy across four core businesses—HRSD, Workplace, Source to Pay, and Legal—ensuring alignment with corporate objectives and market dynamics.
• Collaborative Partnerships: Forge and deepen strategic alliances, notably with the Moveworks team, to deliver joint GTM strategies and drive sales excellence.
• Innovation & Transformation: Reimagine Shared Services and Global Employee Experience GTM through inventive pricing, packaging, and sales programs that set new industry benchmarks.
• Enterprise Alignment: Partner with Product, Geo, Account, Industry, Solution, Marketing, Customer Excellence, Partners, and Analytics leaders to create clarity, synchronize execution, and maximize impact.
• Executive Engagement: Cultivate and sponsor high-level relationships with CHROs, COOs, CFOs, and Heads of Shared Services at leading global enterprises.
• Customer-Centricity: Champion a culture where customer feedback directly informs product and GTM decisions, embedding customer-centricity at every level.
• Operational Excellence: Drive cross-functional alignment across GTM motions—launch planning, enablement, and performance tracking—while optimizing operating models, governance, and KPIs for scalable accountability.
• Enablement & Growth: Design innovative enablement strategies to upskill sales and GTM teams, fostering a high-performance, growth-oriented culture.
• Market Leadership: Anticipate market trends, competitive shifts, and emerging technologies to ensure ServiceNow's GTM strategy remains ahead of the curve.
• Brand Stewardship: Represent ServiceNow at premier industry forums and with customers as an Executive Sponsor, amplifying brand reputation.
• Team Leadership: Inspire and mentor a global team of 13 GTM strategists and operators, plus an extended team of 100+ across four disciplines, cultivating innovation, collaboration, and continuous improvement.

Qualifications

20+ years of progressive experience in GTM strategy, business operations, or customer success, including 5+ years in GTM leadership and 5+ years in senior executive roles. Demonstrated "AI-first" mindset and a relentless growth orientation. Proven success driving strategic initiatives and operational execution in complex, matrixed environments. Deep expertise in CXO-level engagement and executive influence. Exceptional analytical, communication, and storytelling abilities. Experience in SaaS, cloud, or enterprise technology strongly preferred. MBA or equivalent advanced degree is advantageous.

What We Offer

Executive-level visibility and impact. A dynamic, collaborative environment with top-tier talent. Competitive compensation and benefits. Opportunities for growth and leadership across the organization. For positions in this location, we offer a base pay of $248,100 - $421,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.