Sr. Product Marketing Manager

Senior Product Marketing Manager

At Proofpoint, you'll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact. In today's cyber threat landscape, protection starts with people. At Proofpoint, we are just as passionate about finding the right people to help us in that mission.

We are looking for a strong, talented, result-driven Senior Product Marketing Manager to join the Proofpoint Email Security Product Marketing team. Our team is highly valued across the company and by cross-functional teams. We are a group of team players and go-getters dedicated to ensuring our products and solutions are differentiated and lead their respective markets. As a Senior Product Marketing Manager, you will drive Go-to-Market strategy for the Proofpoint Threat Protection solution. You'll be the expert on our buyers, competitors, and lay the foundation for market success. You will partner closely with product management, marketing, and sales to build the Go-to-Market plans and execute those plans by creating high-impact assets and enabling the field to drive business growth. The ideal candidate is a driven self-starter, a diplomatic collaborator, a strategic thinker who enjoys rolling up their sleeves, and exercises sound judgement on when to push back and when to dive in.

Your day-to-day will include:

• Positioning and messaging: Be the expert on our buyers – who they are, how they buy, and their buying criteria. Craft clear and concise messaging, positioned against market and competitive trends observed among our prospects and customers. Messaging will emphasize our differentiators and business value to develop a compelling narrative that resonates with our target audience.
• Content creation: Create compelling messaging and content (e.g., webinar, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value to reach our target buyers.
• Presentation guru: Highly experienced content presenter to internal and external audiences, including sales training, customer briefings, webinars, industry events, and analyst briefings. Be the primary thought leader for the solutions and services you directly support.
• Domain expert: Establish yourself as a thought leader in the dynamic email security market. Conduct in-depth research to understand market trends, customer needs, and the competitive landscape. Be an expert on our competition and how they are positioned. Translate this knowledge into actionable insights for sales, customer success, corporate marketing, product management and more.
• Launch execution: Lead cross-functional teams (e.g., product management, corporate marketing, competitive intelligence, sales, etc.) in the planning, execution, and launching of new solution capabilities, releases, etc. Support incremental updates and solution launches throughout the year to generate sales and market awareness and drive customer demand.
• Sales enablement: Understand and support our direct and indirect sales channels; create and deliver effective enablement knowledge, content, and tools that helps sellers identify opportunities and communicate our unique business value.
• Dynamic collaboration: Build strong working relationships and collaborate closely with product management, corporate marketing, competitive intelligence, and sales teams to ensure alignment on release benefits to achieve business goals. Act as a bridge between technical teams and customers.
• Customer advocacy: Identify and leverage customer success stories and testimonials to strengthen our competitive positioning/messaging, marketing efforts, and showcase the impact of our solution updates.

What you bring to the team:

• 8+ years of experience in product marketing. Email security, cybersecurity, or enterprise IT experience strongly preferred.
• BS/BA required, preferably in business or technical concentration, MBA a plus
• Proven experience marketing to enterprise businesses and technical buyers; demonstrated ability to converse across technical and sales audiences with a concise message
• Demonstrated expertise in crafting engaging, clear, and compelling content tailored to target audiences. Proven ability to research, write, and edit high-quality materials, showcasing a strong command of tone, voice, and style aligned with messaging guidelines.
• Passion for knowing your market and translating that expertise to actionable Go-to-Market plans
• Analytical mindset with ability to execute tactically; work independently and manage multiple priorities and projects
• Demonstrated leadership skills and highly developed interpersonal skills to lead, manage and inspire a diverse team
• Ability to articulate the unique value propositions at both the granular product level and the broader solution level
• Proven storyteller with exceptional written, verbal communication, and presentation skills, with the ability to simplify complex technical concepts for a non-technical audience into business benefits that resonate with prospects and customers. Must be a strong public speaker, comfortable in front of internal and external audiences – over Zoom and in person.
• High energy and enthusiasm – the type that is contagious with its potential to influence other teams.
• Willingness to travel to events and meetings, including to international locations, but travel is expected to be 10-15%. This role can be in a Proofpoint office, hybrid, and or remote.

Why Proofpoint? Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation. We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:

• Competitive compensation
• Comprehensive benefits
• Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential.
• Flexible work environment: [Remote options, hybrid schedules, flexible hours, etc.].
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.

How to apply: Interested? Submit your application here https://www.proofpoint.com/us/company/careers. We can't wait to hear from you!

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges:

• SF Bay Area, New York City Metro Area: Base Pay Range: 161,625.00 - 237,050.00 USD
• California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range: 132,225.00 - 193,930.00 USD
• All other cities and states excluding those listed above: Base Pay Range: 120,525.00 - 176,770.00 USD

Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual