Senior Product Marketing Manager

Senior Product Marketing Manager

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

HashiCorp is seeking a Senior Product Marketing Manager to join the Secure Lifecycle Management product marketing team to lead go-to-market initiatives for Vault. Vault provides organizations with identity-based security to automatically authenticate and authorize access to secrets and other sensitive data. In this role, you will develop compelling messaging and positioning in partnership with marketing, sales, and R&D leadership. You'll create foundational marketing assets that effectively communicate Vault's value proposition, drive product evangelism and adoption across all marketing channels, and use data-driven insights to optimize campaigns and meet growth targets.

What you'll do (responsibilities):

• Product launches — plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Product positioning and messaging — develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality for Vault and the Secure Lifecycle Management portfolio.
• Market research — be an expert on our buyers, how they buy, and their buying criteria; understand the market landscape and how to position the product competitively. Serve as the voice of the customer to internal product-focused teams to reinforce solving customer challenges.
• Marketing campaigns — partner with the demand generation team to create Vault campaigns, generating interest in our solutions and building pipeline.
• Content creation — use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial Vault offerings.
• Sales enablement — create and maintain content to educate our sales team and the partner community on how best to position Vault for long-term value creation.
• Cross-team collaboration — work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company.

This job can be performed from anywhere in the US.

Required technical and professional expertise:

• 8+ years of software product marketing experience
• Familiarity with the cloud, infrastructure, security, IT operations, and/or developer tool domains
• Deep customer focus and curiosity
• Self-starter with the ability to analyze ambiguous situations, develop a plan, execute, and iterate
• Proven history of successful collaboration with Marketing, Sales, and R&D teams

Preferred technical and professional experience:

• Pricing and campaign experience
• Technical degree and background

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.