Senior Manager, Services Marketing

Services Marketing Manager

We are seeking a results-driven Services Marketing Manager to lead the go-to-market strategy and execution for our support, professional services, and customer success offerings. This role is pivotal in positioning our services portfolio to maximize customer value, drive adoption, and accelerate post-sales growth across segments and industries. The ideal candidate is a strategic thinker and skilled storyteller who understands B2B marketing, enterprise IT, and how to translate complex service offerings into clear, compelling messages that resonate with both business and technical audiences. This is a high-impact role at the intersection of marketing, product, and post-sales, responsible for driving awareness, differentiation, and growth of our services business across cloud, hybrid, and on-premise environments. You'll collaborate closely with the CMO organization, product marketing, customer success, and services leadership teams to ensure our services offerings are clearly articulated, competitively positioned, and tightly integrated with NetApp's overall brand, solution, and platform narratives.

Messaging and Positioning:

• Define and own the global marketing strategy for NetApp's services portfolio—spanning proactive support, expert services, lifecycle offerings, and customer success programs
• Partner with Services Portfolio and Product Marketing to align messaging with NetApp's business priorities, platform strategy, and cloud transition roadmap
• Serve as the voice of the customer to influence offer design, packaging, and monetization strategies through customer insights and market analysis
• Develop clear, differentiated value propositions for support and services offerings (e.g., proactive support, lifecycle management, expert services)
• Develop differentiated, compelling value propositions that clearly articulate the business outcomes and technical advantages of NetApp's service

Go to Market and Demand Acceleration:

• Ensure alignment of services messaging across CMO campaigns, executive communications, and customer-facing assets
• Create messaging frameworks aligned to customer personas, buying stages, and competitive landscape
• Define and execute GTM plans for new service launches, enhancements, and bundled solutions
• Partner with product, sales, and customer success teams to align marketing efforts with business priorities

Content Strategy and Thought Leadership:

• Drive creation of content assets, including datasheets, solution briefs, videos, case studies, email campaigns, landing pages, and internal enablement decks
• Manage integrated campaigns to increase awareness, engagement, and conversion for service offerings
• Elevate NetApp's thought leadership in areas like proactive support, AI-driven telemetry, hybrid cloud services, and lifecycle management

Sales & Field Enablement:

• Collaborate with Sales Enablement, CX, and Services Readiness to equip the field with the tools, training, and messaging to effectively position and sell services
• Develop and deliver training materials, pitch decks, competitive battle cards, and ROI tools to empower the field
• Work closely with services product managers and portfolio leads to align on key plays and messaging
• Drive adoption of services sales plays tied to install base expansion, renewals, cloud adoption, and strategic partnerships

Customer Insights & Competitive Intelligence:

• Conduct voice of customer research, win/loss analysis, and competitive benchmarking
• Use data and insights to refine messaging, target segments, and improve service uptake

Cross-Functional Collaboration:

• Work with Sales Enablement, CX, Product Management, Services Readiness, Customer Success, and Sales to ensure marketing efforts are aligned and measurable
• Support executive communications and strategic initiatives related to service transformation

Qualifications:

• Typically requires a minimum of 12 years of related experience and a Bachelor's degree in Marketing, Business, or related field preferred; MBA is a plus
• 5+ years of experience in B2B product or services marketing, preferably in enterprise technology, SaaS, or IT service
• 5+ years of experience in People Management required
• Proven ability to develop and execute marketing strategies that drive revenue and adoption
• Strong storytelling, copywriting, and content development skills
• Experience working with post-sales teams (e.g., Support, Professional Services, Customer Success) is a plus
• Excellent project management and cross-functional collaboration skills
• Ability to analyze market and performance data to drive decisions

Preferred Experience:

• Familiarity with hybrid cloud, storage, networking, or AI-driven support solutions
• Understanding of support tiers, SLAs, lifecycle offers, and service packaging
• Experience with sales tools (Salesforce, Highspot, Gong), and marketing platforms (Marketo, Asana, or similar)

Compensation: The target salary range for this position is 176,800 - 264,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer: NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why NetApp? We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches. We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future. If you want to help us build knowledge and solve big problems, let's talk.