Senior Influencer Marketing Manager, Amazon MGM Studios

Senior Influencer Marketing Manager

Amazon MGM Studios is the home for talent, creating and producing original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires original movies for theatrical release and exclusively for Prime Video, in addition to producing original content for Freevee, Amazon's premium free streaming service. From award-winning shows and films like Fallout, Saltburn, The Boys, American Fiction, and The Marvelous Mrs. Maisel, Amazon is building a world class entertainment offering, and we are looking for someone with an entertainment marketing background who can support our growth.

We are looking for a Senior Influencer Marketing Manager to join our team to specifically focus on movies. In this role, you will be part of a dedicated group within the Marketing org that maintains relationships with influencers and fans of our series, films and brand. The team works collaboratively with the movies marketing, PR, media, promotions, and partnerships to increase engagement and reach for Amazon titles and brand. As the Senior Influencer Marketing Manager, you will lead sourcing and maintaining an 'always-on' relationship with influencer talent and create impactful creator marketing campaigns for our movies. As a successful candidate, you have worked with influencers, senior executives both internally and externally from a studio, and talent of all different styles and motivations. You have in-depth knowledge and experience working on social and digital marketing. You are fluent in social marketing best practices and know how to collaborate with talent and creators to build world-class digital marketing campaigns. You are excited to grow Amazon MGM Studios (and Prime Video) into the best place for creators to work, and deliver key business plans that create breakthrough influencer campaigns and drive key Prime brand engagement and business metrics.

Content & pop-culture junkies at heart, we passionately believe that the best stories empower people and drive meaningful conversation, one episode at a time. Our ambition is to connect authentically with customers through topical & locally-nuanced stories that entertain, delight and inspire. In this role, you will be responsible for planning, creating, iterating and distributing bespoke editorial content in various formats through social media platforms. You will understand how to bridge quantitative inputs (the science) with the qualitative characteristics of content, creators and talent (the art), and you will be expected to use those skills to make informed decisions and engage influencers in our marketing initiatives. You will serve as an influencer marketing expert for our Amazon MGM Studios movies both theatrical and streaming, working closely with many partners, including marketing, social, PR, creative, media, agencies, production companies, Amazon Originals talent and Amazon businesses to drive incremental consumer engagement, consideration and video streams via influencer strategy.

Key job responsibilities:

• Create impactful creator marketing campaigns across Prime Video brand initiatives and Amazon MGM Studios titles
• Develop and maintain direct relationships with creators
• Scale creator affiliate program with cross-organizational partners as it pertains to Prime Video
• Lead education for creators to become Amazon MGM Studios and Prime Video affiliates
• Partner with talent, influencers and Prime Video internal teams to create impactful campaigns that drive social conversation
• Drive regular communication and engagement with influencers
• Brief and manage a roster of creative, production, influencer, and social media agencies
• Oversee creator partnerships balancing channel efficiencies/target, talent goals and content creative across titles and brand campaigns
• Collaborate with a range of internal teams (e.g. PR, legal, creative, Amazon synergy) to negotiate agreements and amplify impact
• Maintain knowledge and expertise in the creator marketing economy and have a pulse on trends and leaders in the social community
• Partner with key cross-functional teams to influence successful, measurable marketing ideas, and plans while integrating influencer participation in our marketing, advertising, owned and operated channels and events
• Build strong relationships and become a critical partner to the internal Prime Video series, film brand and PR leads
• Create reports with data and insights pertaining to creator marketing campaigns
• Develop KPIs and insights both internally and with external partners to benchmark expectations and goals

Basic Qualifications:

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data
• Experience in influencer marketing, social media, marketing, or a related field

Preferred Qualifications:

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.