Product Marketing Manager – Customer Acquisition & Retention (subscriptions)

Product Marketing Manager

We are seeking a dynamic Product Marketing Manager with proven expertise in subscription-driven businesses such as OTT, streaming, SaaS, or membership platforms. In this role, you will lead end-to-end marketing strategies focused on customer acquisition, engagement, retention, and revenue growth within a subscription ecosystem. You will collaborate with cross-functional teams to design pricing and promotional strategies, optimize lifecycle marketing, and deliver personalized campaigns that strengthen customer loyalty. As a key driver of product marketing strategy, you will identify market opportunities, provide critical insights, and shape positioning, brand messaging, and go-to-market initiatives for new features and services.

Responsibilities:

• Drive customer acquisition, engagement, retention, and win-back strategies for subscription products.
• Leverage competitive insights and content strategies to enhance subscription stickiness and revenue growth.
• Monitor lifecycle metrics (churn, ARPU, LTV, conversions) and translate insights into actionable marketing strategies.
• Partner with cross-functional teams to develop pricing, packaging, promotions, and personalized campaigns.
• Execute targeted lifecycle marketing and automation flows to boost trial-to-paid conversions and customer loyalty.
• Serve as a subject matter expert on product(s) and features across teams, providing input into product development, market analysis, and industry trends.
• Validate market size and opportunities (e.g., active users, revenue, growth, profit) and collaborate with teams to build supporting rationales, hypotheses, and visions.
• Understand the product and target audience; develop positioning, go-to-market strategies, and messaging for new products and features.
• Drive brand positioning, value propositions, and messaging strategy using user insights, adapting communication to align with product goals and voice.
• Evaluate and analyze campaign performance, optimize strategies, and identify the best channels for reaching and engaging users.

Experience Required:

• Proven experience in marketing for subscription-based businesses (e.g., OTT, streaming, SaaS, or membership platforms).
• Strong understanding of subscription KPIs (CAC, LTV, churn, ARPU, trial-to-paid conversion, etc.) with experience applying them in campaign design.
• Hands-on experience with marketing automation platforms and lifecycle marketing for subscription products.
• Demonstrated success in building data-driven personalization strategies to improve engagement and retention.
• Experience collaborating with product, growth, and analytics teams in subscription-driven organizations.
• Knowledge of consumer psychology in subscription adoption and renewal.
• Ability to identify and capitalize on opportunities in tiered pricing, bundles, free trials, and promotional models.
• Familiarity with A/B testing and experimentation frameworks to optimize subscription funnels.
• Strong awareness of global subscription leaders (e.g., Netflix, Spotify, Apple Music, Amazon Prime).

Education:

• BS/BA degree or equivalent work experience.

About US Tech Solutions

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. Learn more at www.ustechsolutions.com. US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.