Marketing Insights & Analytics Manager

LinkedIn Marketing Insights And Analytics Leader

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Mountain View, New York, DC, Omaha or Atlanta.

We are looking for a data-driven, strategic thinker to lead insights and analytics for our LinkedIn on LinkedIn marketing channel. This role will be instrumental in shaping how we measure and optimize the impact of our presence on the LinkedIn platform. The role sits within the broader Measurement Insights Data Analytics (MIDA) team and the individual will be responsible for creating and managing scalable reporting to help monitor our marketing KPIs, as well as uncovering actionable insights to drive incremental growth. They will collaborate closely with cross-functional teams to influence strategy, identify growth, and ensure our data foundations are scalable for long-term success. This role requires comfort with ambiguity and the ability to operate in a constantly changing environment.

Responsibilities

• Lead the analysis of marketing performance data to identify trends, opportunities, and areas for optimization.
• Work with and manipulate large complex data sets for report creation and execution of analyses.
• Develop and maintain scalable reporting dashboards to track key marketing KPIs, providing actionable insights to drive incremental growth for our LinkedIn marketing efforts.
• Partner with Data Science and Data Operation teams to ensure data foundations are properly capturing our business requirements.
• Proactively streamline and automate manual processes in our current reporting environment and actively work with teams to reduce friction.
• Collaborate closely with cross-functional teams to influence marketing strategy and data-driven decision making.
• Drive the reporting implementation of advanced measurement capabilities like modeled attribution and media mix modeling to enhance our understanding of marketing effectiveness and incrementality.
• Build strong relationships with global marketers and cross-functional partners to provide strategic advice on LinkedIn's marketing performance and operational efficiency.
• Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity.
• Identify trends, benchmarks, and opportunities to elevate our presence and impact on LinkedIn.
• Translate complex data into compelling narratives for executive and cross-functional audiences.

Basic Qualifications

• BA/BS degree in mathematics, engineering, statistics, or marketing, or equivalent work experience
• 3+ years of experience with Tableau
• 3+ years of experience analyzing data sets using SQL and/or Hive
• 4+ years of experience in marketing analytics and/or data analysis

Preferred Qualifications

• Experience and comfort with using and analyzing large datasets, as well as with data visualization tools like Tableau.
• Proven track record of analyzing and translating data into actionable insights and recommendations to drive business growth.
• Excellent communication and stakeholder management skills, with the ability to present complex data findings in a clear and compelling manner to non-technical audiences.
• Understanding of marketing measurement capabilities like modeled attribution and media mix modeling.
• Ability to prioritize, project-manage, problem solve, and drive progress forward under pressured timelines.
• Experience working with marketing teams and being able to influence and inform across all levels of the organization.

Suggested Skills

• Data Analysis and Visualization
• Strategic Thinking
• Problem Solving
• Cross-functional Collaboration
• Stakeholder Management
• Project Management

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $75,000 to $117,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Equal Opportunity Statement: We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.