Manager, Advertiser Activation Marketing

SMB Performance Marketing Leader

The SMB Performance Marketing organization contributes directly to Meta's mission by connecting small and medium sized businesses across the world with their customers on Facebook, Instagram, and Messenger, while helping them grow through solutions like advertising and messaging. We succeed when we help our customers grow their business. Our team helps more than 99% of Meta's 10 million plus advertisers. Our potential business is even larger with more than 200+ million active pages on Meta.

Meta is seeking an experienced marketing leader for its SMB Performance Marketing team who is passionate about performance marketing, online advertising, customer experience, and developing teams and individuals. You will lead a team of marketers to help both existing small businesses advertisers grow and drive new advertiser acquisition via self-serve marketing campaigns. You will do this by partnering closely with cross-functional partners including international marketing, product, sales, marketing operations, data science, engineering, etc, while establishing the marketing vision for your team, influencing strategy across the organization, and managing your team to execute on the vision.

At Meta, we are focused on building a collaborative workplace with different perspectives. Our SMB Performance Marketing team is focused on amplifying voices across our community, so we welcome you, your personal experience and different perspectives.

Required Skills

Manager, Advertiser Activation Marketing Responsibilities:

• Lead, manage, and grow a team of marketers to deliver business results. This includes people management responsibilities such as mentoring individuals, recruiting, training and onboarding.
• Innovate and develop step-changing marketing strategies and campaigns that drive short term and long term growth.
• Ruthlessly prioritize across initiatives and stakeholders to ensure that the team is delivering the most impact.
• Have a data-driven mindset and leverage a scaled approach to drive both global and regional impact.
• Build productive working relationships with leaders across Meta teams (e.g. product, engineering, sales, business development, marketing operations, data science, demand management, sales planning/operations, and finance).
• Create a team environment centered on impact, transparency, individual and business growth, and fun.
• Communicate effectively to all levels of the organization - including up, down and sideways.
• Partner with cross functional teams to drive infrastructure requests, operational expertise and process efficiencies.

Minimum Qualifications

9. BA/BS degree or equivalent work experience

10. 8+ years of work experience in marketing

11. 2+ years experience building, leading, and mentoring teams

12. Experience in performance marketing - specifically with digital channels

13. Digital marketing experience with knowledge of channels like email, Facebook and Instagram ads, in-product, etc, as well as an understanding of customer segmentation and lifecycle marketing

14. Demonstrated experience achieving marketing results against organizational objectives, at global scale

15. Analytical experience and experience working with analytics/data science team on defining KPI, experimental design and cross-channel measurement

16. Experience working with in-house infrastructure, eg: marketing targeting and delivery infrastructure, reporting, etc

17. Proven leadership experience including influencing and communicating direction across cross functional teams

Preferred Qualifications

18. Region specific marketing experience with APAC, LATAM, or EMEA

19. Experience driving step change performance marketing strategy for new programs

20. Experience getting insights and influencing new program ideas or offers

21. Experience working with a global team, including direct reports working remotely

22. Avid Facebook/Instagram/Whatsapp user

Public Compensation: $150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.