Global Digital Marketing Industry Lead

Global Digital Marketing Industry Lead

The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk's Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesk's IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs. We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams.

Responsibilities:

• Own the global acquisition strategy, media mix, and investment approach for the assigned industry
• Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans
• Translate industry goals into integrated digital marketing strategies across:
• SEM: Google, Microsoft
• Paid Social: LinkedIn, Meta, X, Reddit, TikTok
• Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting
• Affiliate marketing
• Review sites: G2, Gartner, TrustRadius
• Content syndication & HQL programs
• 3rd-party email and lead-generation vendors
• DOOH / OOH advertising
• Lead forecasting, scenario planning, and budget recommendations with APM leadership
• Provide hands-on leadership and oversight across all paid media channels and demand-gen programs supporting the industry
• Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards

Minimum Qualifications:

• 10+ years of experience in digital marketing, performance media, or acquisition marketing
• Hands-on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms
• HQL programs
• Content syndication
• Review site strategy
• 3rd-party email & lead-generation vendors
• DOOH/OOH media
• Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
• Demonstrated ability to lead agencies and influence cross-functional teams
• Prior people-management experience (formal or informal)
• Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders

Preferred Qualifications:

• Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
• Familiarity with CDPs, server-side tracking, privacy compliance, and data governance
• Experience with MMM, MTA, and advanced attribution methodologies
• Understanding of global marketing, localization requirements, and regional media nuances

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