Director/senior Director Of Sales Operations

Director/Senior Director Of Sales Operations

Laserfiche is hiring for a Director/Senior Director of Sales Operations who is responsible for leading, overseeing, and optimizing the sales operations of the company’s US based direct sales organization. This senior-level role will be responsible for collaborating with existing sales leadership to lead, mentor, develop, and execute strategic sales operations, including planning, forecasting, budgeting, and implementing sales reporting, tools, and processes to improve, streamline, and guide enterprise-wide SaaS sales revenue growth.

This integral role combines strategy, analytics, process improvement, leadership, and training to ensure the sales organization is running efficiently while achieving revenue and margin targets. Key responsibilities include tracking and driving efficiency, building SaaS sales operational frameworks, optimizing performance across all direct sales teams, managing CRM activity (Salesforce), ensuring data integrity, influencing executive leadership to set sales targets appropriately, and ensuring alignment with company revenue goals. The Senior Director will partner closely with the VP of Sales and other senior leaders to drive organizational effectiveness, pipeline velocity, and customer success.

Location: Hybrid: Three days per week (Tuesday, Wednesday, and Thursday) in-office in Long Beach, CA - Remote work from home on Mondays and Fridays

About the Role - Key Responsibilities:

Sales Strategy and Planning

Oversee the direct sales organization, providing leadership, goal setting, and performance management. Develop and execute SaaS sales strategies to scale revenue, improve sales efficiency, and ensure delivery excellence for our SaaS solutions. Partner with executive leadership to set sales goals and revenue targets. Drive territory planning, sales forecasting, and pipeline management and analysis. Generate sales reports, analyze key performance indicators (KPIs), and provide actionable insights to sales leadership. Mentor and develop high-performing leaders and teams, fostering a culture of accountability, collaboration, and continuous improvement.

Operations and Process Optimization

Develop and streamline sales processes, policies, and systems. Implement and optimize sales enablement technologies including CRM system (Salesforce), to improve efficiency and productivity. Ensure high levels of quality, accuracy, and consistency in sales data within Salesforce. Standardize reporting and performance dashboards using SaaS best practices for sales adoption. Establish a data-driven sales operations framework.

Revenue and Performance Management

Support the development and assignment of sales targets while monitoring performance. Monitor win rates, deal cycles, and churn rates. Identify and recommend adjustments to improve sales cycles, processes, and policies to improve effectiveness and efficiency. Implement best practices in deal structuring and resource allocation. Provide regular reporting and business insights to the VP of Sales and executive leadership team to support decision-making. Promote best practices for direct sales team customer-related performance.

Cross-Functional Leadership

Drive operational alignment between sales, professional services, and finance to optimize customer onboarding, adoption, and long-term value realization. Partner with Finance, Marketing, and Product teams to ensure business strategies support revenue growth and customer satisfaction. Ensure smooth handoffs from sales to post sales teams. Work closely with Finance and the VP of Sales to provide input on the design and administration of sales incentive compensation plans.