Consulting Field Marketing Manager

Consulting Field Marketing & Communications Manager

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

IBM is seeking a motivated and experienced marketing leader to support the Consulting business. As a Consulting Field Marketing & Communications Manager, you'll lead the team responsible for building go-to-market plans based on a deep understanding of clients, partners, and the local market to drive consulting signings pipeline in the Americas. You will collaborate with multi-disciplinary teams to deliver against shared goals, including Product Marketing, Industry and Market Leaders, and Strategic Partners. To be successful in this role, you need to be a natural storyteller, with strong executive presence and a passion for data. You will need to be a strategic, resourceful, and highly organized leader, inspiring your team to think creatively and execute with extreme discipline.

The Consulting Field Marketing Manager will help achieve the following objectives:

• Lead and inspire a team responsible for delivering on pipeline objectives across all dimensions of the business (markets and service lines) through marketing plans that drive deep relationships, opportunities, and advocacy with target audiences at key clients
• Build plans for new targets to deliver on client expansion goals and strategic initiatives set by the business. Deliver creative, breakthrough ideas to introduce a new IBM to these audiences
• Adopt new ways to incorporate AI into team operations and execution to improve productivity and creativity
• Support brand eminence and advocacy by delivering client references, client speaking engagements and external communications
• Manage pipeline in partnership with analytics team and direct the work of multi-program plans to react to gaps in pipe, delivering tangible results. Determine innovative ways to progress pipeline and direct teams to create and execute progression-oriented campaigns
• Maintain the position of IBMC as an expert in industry, strategic partner, and client challenges by actively bringing insights from the field back to IBM to improve marketing execution
• Measure, analyze, and report on the impact of marketing and communications activities

Your primary responsibilities include:

• Lead and inspire a team of seasoned marketing professionals, responsible for executing multiple projects of high complexity and influencing functional strategy
• Serve as the main POC to executive stakeholders and General Managers, co-creating Americas marketing plans with them to drive outcomes for their businesses. Own and nurture key business, product, and marketing relationships across IBM Consulting - you are the face of marketing to sales and vice-versa
• Be recognized as Subject Matter Expert in the field
• Lead others in their work, providing innovative ideas, working across multiple business units, client segments, and partners within the geography
• Leverage data to build unique client journeys, by audience and industry
• Own the pipeline deliverables for your business

Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Required technical and professional expertise:

• 10 -12 years experience in developing marketing strategies and supporting marketing execution plans
• Experience leading a team of seasoned professionals
• Expertise in pipeline analysis to drive results across the marketing mix
• Sophisticated written and verbal communication skills
• Highly organized and motivated

Preferred technical and professional experience:

• Experience working with Consulting and/or tech

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.