Brand Marketing Manager, US Premium Accounts

Brand Marketing Manager

Location: San Francisco, California

Job Type: Contract

Compensation Range: $33 - 39 per hour

We are seeking a Brand Marketing Manager to lead our client's marketing strategy for US Premium accounts. This is a highly impactful role responsible for developing and executing comprehensive, 360-degree marketing programs that drive brand equity, traffic, and sales for the client's denim brands within key retail partners.

You will manage a multi-million dollar marketing budget and serve as the primary point of contact for our premium account marketing teams, ensuring brand governance and flawless execution of all initiatives. This role requires a strategic thinker with a proven track record of managing integrated marketing programs and building strong external relationships.

Responsibilities

• Lead Strategic Marketing: Develop and implement large-scale, custom marketing programs that support annual and seasonal business goals for our premium accounts.
• Manage Key Relationships: Act as the main point of contact for external marketing teams and serve as a core partner for our internal sales and merchandising teams in key meetings and strategy sessions.
• Drive Integrated Programs: Coordinate and execute compelling launch programs and strategic initiatives across multiple channels, including online placements, email marketing, in-store creative, PR, media, social, and demand generation.
• Analyze and Optimize: Manage and optimize the marketing mix to deliver a positive ROI. You will own the budget and monthly forecasts, and regularly recap, analyze, and share insights on all marketing programs.
• Champion the Brand: Ensure our brand's expression is elevated and consistent across all account channels through digital storytelling and on-floor execution, while identifying new opportunities for growth.

Qualifications

• Experience: 4-6 years of experience in marketing, with a strong preference for channel marketing and wholesale experience.
• Strategic Expertise: Proven experience in developing and managing 360-degree integrated marketing programs.
• Relationship Management: Strong experience in managing external relationships with key partners.
• Skills: Excellent written and verbal communication skills, a keen attention to detail, and a talent for managing multiple programs simultaneously in a fast-paced environment.
• Personal Traits: You are a team-oriented, solution-driven, and energetic individual who takes initiative and has a strong point of view.

Skills: Achieve annual financial plans (AFP) for premium accounts. Deliver a positive ROI on the marketing mix at each account. Strengthen and nurture marketing relationships with key accounts. Elevate brand expression and presence across all account channels.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.