Marketing Content Strategist

Content Strategist

As a Content Strategist at Caliber, you will be the architect of our content ecosystem—crafting compelling narratives that resonate with both consumers and business partners. You'll collaborate across marketing and cross-functional teams to develop and execute content strategies that drive engagement, build brand trust, and support business goals.

Key Responsibilities

• Design and implement a unified content strategy that aligns with Caliber's brand voice and business objectives across B2C and B2B segments.
• Conduct research, content audits, and gap analyses to identify trends and opportunities for new content and optimization.
• Craft compelling, audience-specific narratives that humanize the brand and highlight customer success, value, and industry leadership.
• Translate complex ideas into clear, engaging content for different personas and stages of the customer journey.
• Oversee the creation of content including but not limited to: blog posts, whitepapers, video scripts, email campaigns, landing pages, and social media content.
• Manage editorial calendars and ensure timely delivery of content assets.
• Partner with internal stakeholders to gather insights and align messaging across teams.
• Use analytics tools to measure content performance and iterate based on data-driven insights.
• A/B test messaging and formats to optimize engagement and conversion rates.

Qualifications

• 5+ years of experience in content strategy, copywriting, or editorial roles, preferably in both B2C and B2B environments.
• Exceptional storytelling, writing, and editing skills with a strong portfolio.
• Strong understanding of customer journeys, personas, and content funnel strategies.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative mindset with excellent communication and stakeholder management skills.

Preferred Qualifications

• Knowledge of video and multimedia content production.