Area Sales Manager - Chicago Market

Area Sales Manager - Chicago Market

Bullfrog Spas designs and manufactures the world's only luxury hot tubs featuring the patented JetPak Therapy System™. JetPaks® are modular jetted spa seats that allow customers to customize, interchange, and upgrade their spa's massage experience at any time. Founded in 1996, Bullfrog Spas is headquartered in the greater Salt Lake City, Utah area.

At Bullfrog Spas, we believe in our products, but more importantly, we believe in our people. Our team members are the heart of our success and the reason we consistently deliver exceptional experiences to our customers. We are committed to creating products, experiences, and backyard environments that bring peace and relaxation into our customers' lives.

Position Summary

We are seeking an experienced, results-driven Area Sales Manager to lead and develop our Factory Stores in the Chicago market across six retail locations. This role is responsible for achieving sales targets, driving operational excellence, coaching and developing store teams, and ensuring an exceptional customer experience that reflects our brand values.

Key Responsibilities

• Achieve and exceed market-level sales and profitability goals.
• Develop and execute strategic sales plans for all six store locations.
• Monitor KPIs, conversion rates, and lead management to maximize performance.
• Plan and execute off-site sales events to drive additional revenue.
• Lead, mentor, and motivate Store Managers and Sales Teams to deliver top-tier results.
• Implement training programs focused on customer experience, sales processes, and product knowledge.
• Foster a culture of accountability, teamwork, and continuous improvement.
• Ensure every customer interaction reflects our brand promise of wellness, innovation, and trust.
• Partner with Store Managers to resolve escalated customer concerns quickly and effectively.
• Monitor and improve customer satisfaction metrics including NPS and CSAT.
• Oversee scheduling, staffing, and inventory management in collaboration with Store Managers.
• Ensure compliance with company policies, procedures, and financial controls.
• Drive operational consistency across all store locations.
• Execute local marketing initiatives, in-store promotions, and off-site events.
• Partner with internal teams to drive traffic and increase brand awareness in the Chicago market.

Qualifications & Skills

• Experience: 5+ years in multi-unit retail management or regional leadership; sales-focused environment preferred.
• Industry experience: 5+ years in the Pool and Spa Industry (preferred).
• Proven track record of meeting and exceeding sales goals.
• Strong leadership, coaching, and team-building skills.
• Excellent communication, problem-solving, and decision-making abilities.
• Data-driven mindset with experience using CRM, Power BI, Excel, Teams, and POS systems.
• Ability to travel regularly between multiple store locations. (6 Locations)

What We Offer

• Competitive base salary plus commission and performance-based bonuses.
• Comprehensive benefits package (health, dental, vision, 401k).
• Generous employee discount on Bullfrog Spas products.
• Professional development and career advancement opportunities.
• A culture focused on innovation, customer experience, and employee success.