Retail Sales Lead

Retail Sales Lead (RSL)

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands.

The Retail Sales Lead (RSL) is a key member of the Retail Sales team whose primary duty is selling Buffalo Rock products in the field, generally in relief of other field sales employees who may be absent. The RSL is also responsible for assisting with the training of new employees.

Essential Functions

• Sell Buffalo Rock products in the field, usually in relief of other field sales employees who may be absent.
• Regular and timely attendance is an essential function of this position. Position is required to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays. Travel may be required. May be required to be on-call.
• Provide/facilitate on-the-job sales training in the field for new sales employee-partners, provide on-going sales training for veteran sales employee-partners as necessary, and perform/participate in evaluations as necessary.
• Ensure all assigned employee-partners are kept trained and updated on an on-going basis as it relates to the Functional, Practical, and all other BRC standards and aspects of their assigned duties.
• Train employee-partners to service all accounts in accordance with BRC Standards.
• Develop and maintain positive professional customer relationships.
• Must cover (work) open positions created due to employee vacations, personal days, turnover, and change of job position or route when needed on an infrequent basis.
• Assist with store resets, running Hot Shots, building displays, and making bulk deliveries when needed.
• Train employee-partners to visit all assigned accounts based on Franchise Policy.
• Understand all assigned sales objectives under the Mid-Management Accountability Balanced Score Card through the combined efforts of the assigned employee-partners.
• Understand the service of all accounts with BRC standards using all Corporate and Franchise defined merchandising standards through the individual and the combined efforts of the assigned employee-partners.
• Understand and recommend when needed the Progressive Discipline Procedures as outlined in the Company Policy Manual.
• Communicate all transshipping activity in accordance with Company Policy and Procedures.
• Take ownership of the Core Values to ensure the group's success.
• Communicate with the ADC/RSM all new account opportunities.
• Notify ADC/RSM of any change to an existing account, including ownership or closure, etc.
• Properly complete all required paperwork to Company Policy and timeline.
• Train employees to monitor all assigned accounts for CDA compliance.
• Train employee-partners to know each manager/buyer at each account by name and keep them updated on all Buffalo Rock Company pricing, new product, and any information pertinent to mutual business needs.
• Train employee-partners to sell-in all current and future products, including all brands and packages distributed by the Buffalo Rock Company following BRC Standards.
• Train employee-partners to continuously seek authorization and full distribution for all current and future products distributed by the Buffalo Rock Company.
• Train employee-partners to communicate daily any product shortages, product returns, refused orders, changes to next delivery order, account information changes, or any operational items.
• Train employee-partners to ensure that all marketing programs with assigned/selected accounts are implemented and maintained, and report and remedy any non-compliance under BRC standards.
• Maintain required BRC standards per account.
• Execute and achieve all account program key objectives.
• Train employee-partners to properly rotate all products in accordance with BRC standards.
• Train employees to remove all damaged products on each account visit following Company policy and procedure.
• Assist management in reporting competitive activity, achieving sales goals and metrics, and promoting the Purpose and Core Values.
• Ensure compliance with all equal opportunity, non-discrimination, and no-harassment laws and policies.
• Attend all scheduled meetings requiring your presence and/or participation as directed.
• Train employees to adhere to customer policies for vendors or suppliers, which may include but are not limited to business conduct policies, business ethics policies, legal policies, and delivery and merchandising policies.
• Perform all other duties as assigned.

Other Duties and Responsibilities

• Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
• Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
• Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
• Ensure that every reasonable precaution is taken to protect the safety of employee-partners, self, customers, Buffalo Rock property, and customer property.
• Honor and follow through on all business commitments.
• Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."
• Live Buffalo Rock's Core Values:
• Committed to serving our communities.
• Customer success drives our success.
• Integrity matters.
• Obsessed with continuous improvement.
• We care for each other.
• Win the day.

Competencies

• Active Learning
• Active Listening
• Coordination
• Complex Problem Solving
• Critical Thinking
• Learning Strategies
• Mathematics
• Monitoring
• Reading Comprehension
• Speaking
• Writing
• Instructing
• Persuasion
• Service Orientation
• Social Perceptiveness

Required education and experience

• Education: High School Diploma or General Education Degree (GED); Required.
• Computer Skills: Basic knowledge of Microsoft suite of products including Word, Excel, Outlook, PowerPoint, SharePoint, ShareFile, OneNote, and OneDrive.
• Experience: Must have at least (1) Year Sales Experience, Six Months BRC Sales Experience (or management approval); Required.
• Certifications and Licenses: Must have a valid state driver license, for state of residence, with a good driving record.

Tools and Technology

• Tools- Telephones, scanners, desktop/laptop computers, iPhone/iPad.
• Technology- Software: ViP, Karma, TimeClock Plus.

Knowledge

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Mathematics - Knowledge of arithmetic, algebra, geometry and their applications.

Affirmative Action/EEO statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.

Other duties

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