Event Marketing Executive

Marketing Executive - Events

The Acre, Covent Garden, London – Hybrid 1-2 days a week.

About the role

This is an exciting opportunity to join our Knowledge Solutions Marketing team as a Marketing Executive supporting both digital and in person events. This role will focus on increasing event acquisition, maximizing lead generation, and ensuring successful execution of events to drive attendance and engagement.

Responsibilities:

• Collaborate with the wider marketing team to maximize event support and opportunities before, during, and after events.
• Partner with marketing to pilot and track event-specific sales initiatives, including testing promotional codes, but capitalizing on the opportunities for revenue generation.
• Drive registrations and attendance at webinars and physical events, ensuring high registration-to-attendee conversion rates.
• Work with the Senior Marketing Manager, Marketing Executives, Sector and Committees Managers and Event Managers to plan, schedule, and deliver a year-round calendar of event campaigns.
• Execute end-to-end marketing campaigns across the full marketing mix, including digital channels, email, content, social, PR, ads, and trade media, tailored to event promotion.
• Brief and manage copywriters and content creation for event marketing, including landing pages, and event collateral.
• Support the logistics and coordination of event delivery, liaising with internal events and marketing teams and external event organizers. There may be some traveling involved when required.
• Track, analyze, and report on event performance metrics including registration, attendance, lead generation, and conversion.
• Use analytics tools (Google Analytics, Pardot, LinkedIn Ads, etc.) to evaluate campaign effectiveness and optimize future event marketing activities.
• Monitor audience engagement and provide insights to inform continuous improvement.
• Share outcomes and insights from events with marketing, sales, and product teams.
• Collate and communicate customer and attendee feedback to support future event planning and campaign improvements.
• Stay informed on new event marketing trends, tools, and best practices to enhance campaign delivery.

To be successful in the role, you will have:

• Demonstrable experience within a similar marketing based role.
• Strong evidence of stakeholder engagement and management.
• A good understanding of project management in relation to events.
• Highly organized with strong attention to detail.
• Ability to work on multiple event marketing requirements at the same time.

It is not essential, but would be highly beneficial if you have:

• Marketing experience with Google Ads.
• Previous experience working in events or event specific marketing.
• Previous experience with "Go To Webinar" as a platform, or similar.

Grow your career and expand your skills and knowledge. At BSI, we offer opportunities to work across industries and across the globe. You'll benefit from the different perspectives and experiences of your international colleagues, as well as ongoing training and development. We offer flexible working, 27 days' annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, car allowance (dependent on role), income protection, paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

We're building an organization that meets the challenges of tomorrow. Want to grow with us?

We exist to have a positive impact. Our people influence international thinking and action on important issues. Our 86,000 customers are based in 193 countries across the globe.

Now we're taking on society's biggest challenges. We're developing standards and guidelines that will help our customers get to net zero, and we're defining the way new technologies such as AI impact all our lives.

We're focused on our future – and we're looking for people who want to grow with us as we take on the challenges of tomorrow. At BSI, you'll find a workplace where everyone can flourish and thrive, where innovation is encouraged and where learning is part of your everyday. You'll contribute to work that shapes industries and enhances lives – and you'll take pride in what you do.

We're looking for passionate people who want to make a difference in a purpose-led organization. If that sounds like you, apply now. Together, we can help create a better society and a more sustainable world.

The world needs fresh thinking and new perspectives to tackle its biggest challenges. It's why, at BSI, we're committed to creating a collaborative environment where everyone can contribute. Whatever your background, experience, or outlook, here you can be your best self and do your best work.

If you have a disability or a health condition, please let us know if you need any reasonable adjustments to the recruitment process.