IT MSP Sales & Marketing Lead

IT MSP Sales & Marketing Lead

We are hiring an experienced IT MSP Sales & Marketing Lead with a strong command of modern sales technology tools to drive pipeline growth and revenue across Managed Services, Service Desk, Field Engineering, Networking/Wireless, Cybersecurity, IT Asset Management, IT Logistics, and ITAD (Asset Disposition). This role requires a high-performing commercial professional who can combine B2B sales execution with data-driven marketing to generate qualified leads, win proposals, and grow recurring revenue.

Most ready to move to relocate to Osun State Nigeria

Key Responsibilities

1) Sales Pipeline & Revenue Growth

• Own end-to-end B2B sales cycle: prospecting → discovery → proposal → negotiation → close → handover.
• Build and manage a measurable pipeline (weekly targets for meetings, proposals, and closes).
• Drive growth for managed services contracts (retainers) and project-based services.
• Conduct solution discovery, scope definition, pricing inputs, and SOW/RFP responses.

2) Technology-Driven Lead Generation

• Execute outbound campaigns using CRM and sales engagement tools (email, LinkedIn, calling).
• Build ICPs (Ideal Customer Profiles) and targeted account lists (SMEs, enterprises, public sector, healthcare, education, etc.).
• Run inbound funnels: landing pages, lead magnets, webinars, case studies, and performance tracking.

3) Marketing Execution (B2B)

• Develop and execute quarterly marketing plans aligned to revenue goals.
• Create and coordinate content: capability decks, one-pagers, case studies, service pages, email sequences.
• Manage brand presence across LinkedIn, website, and targeted communities; measure CAC, CPL, conversion rates.

4) Partnerships & Channel Growth

• Build partnerships with OEMs, distributors, ISPs, software vendors, and field service partners.
• Identify reseller, referral, and channel opportunities; manage partner performance.

5) Reporting & Forecasting

• Weekly reporting on pipeline, conversion, win/loss reasons, forecasts, and next actions.
• Maintain accurate CRM hygiene and sales dashboards.

Required Experience & Qualifications

• 5+ years experience in B2B IT services sales/marketing, preferably within an MSP/IT outsourcing environment.

• Proven record of closing recurring managed services contracts and/or enterprise support agreements.

• Strong understanding of MSP services: Service Desk, Field Support, Networking/Wi-Fi, Cybersecurity basics, Cloud/M365, ITAM/Asset lifecycle, ITAD/logistics.

• Excellent proposal writing and stakeholder communication skills.

• Strong negotiation, objection handling, and account management skills.

Required Technology Tools

Candidate must have strong hands-on experience with:

• CRM: HubSpot / Zoho CRM / Salesforce (pipeline stages, automation, reporting)

• Email & Sales Engagement: Mailchimp / Apollo / Lemlist / Zoho Campaigns (or similar)

• LinkedIn Prospecting: Sales Navigator + outreach workflows

• Analytics & Reporting: Google Analytics (GA4) basics, Looker Studio or dashboards, Excel/Sheets

• Productivity & Collaboration: Google Workspace or Microsoft 365, Teams/Slack

• Proposal & Documentation: PowerPoint/Slides, Word/Docs, PDF tools; ability to produce polished decks and one-pagers

Strong Advantage

• Experience using marketing automation (workflows, lead scoring, segmentation).

• Experience with SEO and website conversion optimisation (landing pages, forms, tracking).

• Familiarity with tender/RFP processes and enterprise procurement.

Benefits

• Competitive salary (commensurate with experience) + probation confirmation review

• Health Insurance

• Training & certification support

• Career growth pathway

• Work tools provided

• Paid annual leave + public holidays

• Staff welfare support (team welfare package)

• Free accommodation for family