Performance Marketer (freelancer) – Paid Media

Performance Marketing Freelancer

We are looking for a Performance Marketing Freelancer with strong expertise in paid media and a passion for demand generation and brand building. With this position, you will work in the Upper Funnel Squad at our office in Barcelona, combining brand awareness and demand generation to grow Webfleet's visibility, trust, and engagement among our target B2B audiences who are not yet in-market.

You will join a dynamic, cross-functional team and report to the squad's internal digital marketer, working in close collaboration with the SEO Squad, Creative team, and Product Owner.

What you'll be doing:

• Plan, launch, and optimise TOF and MOF paid media campaigns across LinkedIn, Meta, YouTube, Display and Reddit—including the amplification of thought leadership content (e.g. PR, reports, interviews, case studies, webinars) and support for growing Webfleet's owned channels (e.g. LinkedIn newsletter and Page followers).
• Build and refine audience segments based on firmographics, job roles, interests and intent signals.
• Run lead generation campaigns using forms, gated content, and retargeting flows to convert awareness into MQLs.
• Track, analyse, and report on both standard funnel KPIs (e.g. reach, video views, engagement rate, retargeting pool growth, CPL, MQL-to-SQL) and alternative upper-funnel metrics relevant to an AI-driven, zero-click landscape (e.g. brand citation share).
• Recommend and test landing page improvements in collaboration with internal stakeholders and designers.
• Deliver performance insights to optimise channel mix, creative strategy and targeting.
• Coordinate test-and-learn experiments with the internal digital marketer to drive ongoing performance improvement.

What do we expect from you?:

There is no set route to becoming a Performance Marketing Freelancer, but to be successful in this role this is the kind of profile we have in mind:

• 3–5+ years of digital paid media experience running and optimising paid campaigns across LinkedIn Ads, Meta Ads, YouTube, Display (GDN) and ideally Reddit, with a focus on B2B demand generation and brand building.
• You are already set up in Spain to work as a freelancer in Barcelona, either as a self-employed contractor (autónomo) or through your own services company (SLU) and can invoice us directly under one of these legal forms.
• You leverage AI and automation to work smarter.
• You understand the full upper- and mid-funnel journey, from awareness to retargeting and MQL generation, and can translate insights into clear next steps to grow owned audiences and retargeting pools.
• You're data-driven and ROI-focused, confident with analytics tools (GA4 or PIWIK Pro, Looker Studio, Supermetrics) to track reach, engagement, CPL and emerging AI era metrics like brand citation share.
• You thrive in an agile, collaborative environment, comfortable working in cross-functional squads and using tools like Jira and Confluence to stay aligned and transparent.
• You communicate clearly and proactively, providing performance insights and optimisation recommendations that help the team hit awareness, engagement and MQL goals.
• You're a self-starter who loves testing and learning, bringing creative ideas for audience segmentation, messaging, and channel mix while maintaining cost efficiency.
• You're detail-oriented and organised, able to juggle multiple campaigns, coordinate experiments and document learnings for continuous improvement.

Why you'll love working with us:

• The chance to work in a fast-moving, innovative, and international squad, closely aligned with SEO and creative peers.
• A culture that values experimentation, speed, and collaboration.
• Opportunity to shape Webfleet's presence in AI-driven search environments, future-proofing our marketing engine.
• Freedom to bring creative ideas and test new approaches while staying cost-efficient.

Let's not forget the good stuff!:

• The flexibility of a freelance setup with a high-impact mission.
• The chance to work side by side with a talented, international team in Barcelona.
• Direct exposure to agile squad ways of working.
• A project at the forefront of AI-driven search and demand generation in B2B marketing.

Who are we?

Webfleet is Bridgestone's globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years, it has been empowering fleet managers with data-driven insights that help them optimize their operations.

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment, which defines the value Bridgestone promises to deliver to society, customers, and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These guide our strategic priorities, decision making and actions across the business.

More information at webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet.

If that's a yes, please apply and upload your CV.

Please note that pre-employment screening might be part of the selection process.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.