✨ About The Role
- Develop and execute joint co-marketing initiatives with key customers and partners to increase adoption of Branch's products and services
- Create tailored marketing campaigns to enhance engagement and loyalty among the existing consumer base
- Produce compelling content for various marketing channels and collaborate with designers to create visually appealing assets
- Monitor campaign performance, analyze results, and provide actionable insights for continuous improvement
- Cultivate strong relationships with key clients and stakeholders to drive collaboration and maximize campaign effectiveness
⚡ Requirements
- Experienced B2C marketing specialist with a track record of developing and executing successful co-marketing and engagement campaigns in the financial services or tech industry
- Skilled in project management, leading cross-functional teams, and balancing multiple objectives and constraints
- Exceptional writing skills to create compelling copy for consumer-focused marketing materials
- Proficient in Figma for design collaboration and iteration
- Strong analytical skills to interpret data and translate insights into actionable marketing strategies