B2B Saas Persona Marketing Manager (CX)

B2B SaaS Persona Marketing Manager (CX)

BrainStorm is a B2B SaaS company that drives digital adoption and organizational change for outstanding companies around the world, including PepsiCo, American Express, Land O'Lakes, Inc., Mattel, Inc., Panasonic, Merck Company, and more. BrainStorm thrives on a dynamic and fun-loving atmosphere, paired with a steadfast commitment to excellence. Our high-performing team is composed of self-starters who play a pivotal role in driving our success. Once we walk through the door, it's definitely 'Go Time'.

As Persona Marketing Manager, you will own the SaaS Customer Leadership persona, encompassing roles in Customer Success, Customer Experience, Customer Operations, Customer Education, and Customer Marketing. These leaders focus on driving customer adoption, retention, and expansion by delivering exceptional experiences and measurable business outcomes. You'll build, accelerate, and enable the funnel for this audience by driving targeted messaging, campaigns, sales enablement, and event management that showcase how BrainStorm helps customer leaders achieve their core metrics.

What You'll Do

• Enablement | Collaborate with sales and business development teams to identify needs and deliver effective enablement resources.
• Campaigns | Plan, execute, and optimize integrated marketing campaigns.
• Content | Create and oversee content that resonates with target audiences.
• Events | Plan and execute virtual and in-person events.
• Reporting | Use market insights and feedback to refine messaging.

About You

• 3+ years of experience in B2B marketing.
• Natural collaborator and team player.
• Confident communicator, both written and verbal.
• Ruthlessly responsible and reliable.
• Lifelong learner.

Preferred Skills

• Preferred experience with Hubspot, Google Analytics, and Asana.
• Hands-on planning and executing events, both virtual and in-person.

BrainStorm provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Medical, dental, 401k, and other benefits are included. The position is available in the American Fork, UT office.