Associate Director, Direct Marketing, Annual Giving, Development & Alumni Relations

Associate Director, Direct Marketing, Annual Giving, Development & Alumni Relations

Charles River Campus --> Professional

Boston, MA, United States

Salary Grade: Grade 48

Expected Hiring Range Minimum: $80,000.00

Expected Hiring Range Maximum: $100,000.00

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training, and internal pay comparison. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Position Type: Full-Time/Regular

Our Mission

We in Boston University Advancement harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built and are continuing to build an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs. Where it's not just about a job, but a career and a community.

Now, our Annual Giving team is looking for an Associate Director to lead the strategy, execution, and management of Boston University Advancement's direct mail and email fundraising efforts its largest donor and revenue channels while coordinating with internal partners, overseeing key campaigns like Giving Day, and ensuring alignment with broader institutional goals.

Annual Giving at Boston University

Each year, alumni, students, parents, and friends choose to support everything from softballs to software at BU. These gifts are then deployed to fund research, provide emergency student assistance, pay for travel to academic conferences, and lots more throughout the year.

Associate Director, Direct Marketing

The Associate Director, Direct Marketing, is a key member of the Annual Giving team. The Associate Director oversees direct mail, which is Annual Giving’s largest revenue and donor generator. The Associate Director also oversees Annual Giving’s email strategy and execution. The position is responsible for executing and helping to develop the direct mail and email strategy for alumni, leadership donors, and parents; constituencies that total more than 300,000 prospects. The position also manages relationships with Boston University's 16 school/college partners and is tasked with communicating and handling feedback about Annual Giving marketing efforts. The position also manages relationships with special constituencies and helps them execute smaller direct mail appeals. As a critical member of the Annual Giving team, the Associate Director has leadership responsibilities and is expected to have a comprehensive understanding of Boston University's overall objectives, goals, and marketing strategies and translate these into actionable strategies and tactics for the direct marketing program. The Associate Director will also act as the project manager for multiple Boston University initiatives, including Boston University's annual Giving Day. The position has programmatic goal and budget maintenance responsibilities.

Responsibilities

Direct Marketing:

• Create strategy and implement direct mail and email campaigns.
• Oversee partnership with external printing vendors to produce and mail solicitations and stewardship appeals.
• Ensures that all annual giving projects are completed and deployed on-time.

Project Management:

• Set up a strong project management system to be used by the Annual Giving Team.
• Project manages BU’s annual giving day as well as other large-scale projects.
• Coordinates BU Giving Day working meetings with internal and external partners.

Content Production and Editing:

• Works with internal partners to write, edit, and design solicitation materials.
• Creates strategic audience segments and messaging for annual giving solicitations.

Reporting:

• Collaborate with Data Analyst to produce reporting that helps to inform future marketing strategies for schools/units.
• Communicate central annual giving strategies and current annual giving best practices with schools/units.

Other Duties:

• Manages master direct marketing calendar for annual giving team, ensuring projects stay on schedule and status updates are visible for all team members.
• Serve as a back-up for all direct marketing projects when assistant director, direct marketing is out of the office.
• Other duties as requested by the annual giving team to meet the goals of the department.

Required Skills

Qualifications:

• 5-8 years of higher education development, direct marketing, or related experience.
• Strong project management skills.
• Excellent editing experience.
• Experience and proficiency with MS Office suite, Adobe Creative Cloud, and Sales Force Marketing Cloud is a plus.
• Demonstrated organizational skills with the ability to manage multiple projects and maintain strict deadlines.
• Demonstrated ability to build partnerships and maximize relationships with both internal and external partners.
• Strong attention to detail is essential.

But that's not all we’re looking for; we want someone who embodies our values:

• Teamwork, transparency, and mutual respect, because we value every member contribution and know that leadership can come from anywhere.
• Diversity, equity, inclusion, and a commitment to ensuring that each of us knows we belong here.
• Integrity in how we work and how we treat one another.
• Strategic thinking and curiosity in the relentless pursuit of fresh approaches and measurable results.
• Continuous growth and improvement, both as individuals and as a team.
• Joy and shared appreciation for working hard toward goals that matter.

If this resonates with you and you want to help us in our ambitious next campaign and maybe do some of your best work as an advancement professional we encourage you to apply. If you are hesitant to apply because you have not previously performed every responsibility listed in the description, but you do possess transferable skills, our values, and the defined qualifications, we still want to hear from you and welcome your application as well.

To learn more about Advancement at Boston University, and other job opportunities, please stop by the Advancement Talent website: Opportunities for Advancement Professionals.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor. If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office at 617-358-1796.