Marketing Manager

Marketing Manager

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.

Purpose Statement Boston Scientific ("BSC" or the "Company") transforms lives through innovative medical solutions that improve the health of patients around the world. As a global medical technology leader for more than 30 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare.

People Management

• Develop annual and long-term objectives for direct reports.
• Measure performance of direct reports against success criteria and provides feedback.
• Attract/hire and develop top marketing talent.

Planning and Analysis

• Drives local country Marketing Strategy Formulation to define winning product strategies customized for the local market that drive significant growth in the country
• Lead the strategic planning efforts, working in partnership with the Sales Managers, to develop a fully detailed country business strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities.
• Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement.
• Set strategic direction for all franchises responsibility and ensure alignment of tactical planning, execution and control through the help of direct reports
• Design & implement conferences/symposium strategies & tactics to support the country plan.

Product / Market Management

• Conduct literature searches, physician interviews, focus groups and advisory boards as necessary to understand and define potential of new market opportunities.
• Guide Product Managers to develop customized messages and selling tools for the local market that enables the Sales Force to drive desired customer behavior change;
• Champions the local implementation plan with Product Manager and the country Sales Force;
• Execute ongoing identification of new opportunities and markets to be explored, offering understanding, tracking of competitors and market shifts, review of the broad strategic direction.
• Work with operations team to manage the supply chain for products – monthly forecasts, managing backorders & planning inventory transitions for new products.
• Develop, lead and manage the execution of new product launches.
• Work with Sales Managers to ensure sales reps are adequately trained and
• Development of downstream sales tools to support sales execution
• Help the local franchises sales force with active field support

Product Development

• Communicate market needs to regional marketing teams
• Conduct continuous product evaluations and providing feedback to the regional marketing teams; Contribute to prioritization input for new product development

Building and Maintaining Relationships

• Identify and develop strong relationships with Key Opinion Leaders in each key market opportunity.
• Manages communication with Key Opinion Leaders to ensure effective implementation of customer programs and to ensure alignment and effective implementation of country strategies and implementation plans and choices.
• Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues;
• Responsible for developing and maintaining regional key opinion registers.