LAB Marketing & Communications Senior Coordinator [12 Month FTC]

Marketing & Communications Manager

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

You will work closely with the Marketing & Communications Manager who leads the Client Communities programme for LAB. With their support you will design and deliver an exciting programme of experiences that engage and delight our high priority clients and showcase the best of BCG. The right candidate will jump in and combine their creative flair and understanding of senior audiences to both build on the success of existing programmes and imagine new ones for CxOs and decision-makers. Success will be informed through KPIs, qual and quant data. This role is perfect for a strong all-rounder with a particular passion for in-person and hybrid events and experiences – some content-driven but not all.

You're Good At

• Curating highly attractive and compelling experiences (in-person and hybrid) for CxOs to network and have thought-provoking conversations
• Engaging and influencing senior stakeholders to understand their objectives and translating them into a programme of activities with clear KPIs
• Understanding the strategic priority projects and how to prioritize against new opportunities
• Considering the commercial objectives of the business and how they and key topics can be reimagined as exciting stories and experiences for our clients and targets
• Taking existing campaign plans and managing them from ideation to execution and reporting, also spotting opportunities to collaborate and bring major campaigns to life through client events
• Bringing a test and learn approach to what you do e.g. trialling new formats, new ways to rethink existing events
• Applying excellent attention to detail and an eye for design to make content pop, no matter the format or channel e.g. short and long form copy, graphics and imagery used across web and social media
• Analysing client data and marketing trends to understand where 'gaps' are and how we could improve how we engage and communicate with our audiences
• Collaborating with consultants and Marketing & Communications colleagues e.g. Internal Communications, Digital, PR, Data & Insights, Alumni Marketing, on projects that range from annual planning to execution and cross-channel promotion
• Quickly learning processes and systems to support campaigns e.g. email marketing, event registration, CRM
• Turning your hand to all aspects of a multi-channel campaign e.g. research, planning, content/concept creation, internal engagement/buy-in, securing speakers/venue/suppliers, promotion, logistics, execution, performance analysis and reporting to senior stakeholders, plus identifying areas for continued improvement.

What You'll Bring

• Outstanding written and verbal communication skills and eye for design and aesthetics
• Expert project manager, specifically in events, juggling several priorities and internal and external collaborators
• 5+ years' experience in marketing & communications in a fast-paced, ideally large matrixed organisation - working in a Marketing & Communications function is a plus
• Proficiency in CRM systems, social media platforms and scheduling tools, email marketing platforms, Excel
• You are a resourceful, curious and collaborative problem-solver with a passion for storytelling through experiences and content.

Who You'll Work With

BCG's Marketing & Communications team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with leaders to engage with our audiences through exciting experience and multi-channel campaigns. This role sits within the LAB Marketing & Communications function reporting into the Marketing & Communications Manager for the Client Communities programme. Day-to-day you will work across the LAB and global team, plus partners, consultants and external partners.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer.