Sales Manager – PDS, India

Sales Manager

BorgWarner PowerDrive Systems, one of Business Units of BorgWarner Inc., is currently looking for a "dynamic, results driven" individual to join as a Sales Manager in India.

In this role, and under direct supervision of SE Asia Sales Director located in South Korea, the India Sales Manager will be primarily responsible for Sustainable and Profitable Business Growth in India. Refer to the more detail key accountabilities and required experience as follows.

Key Responsibilities

• Responsible and accountable to lead India Sales & Growth Strategy
• Develop and Execute 10 years Long Range Planning (LRP budget)
• Create a comprehensive roadmap outlining revenue targets, market penetration goals, and product strategies
• Market Intelligence and Competitive Analysis
• Establish a quarterly (or upon request) market & OEM trend report for India automotive sector for major players like TATA, M&M, HMI/KMI, Renault Nissan
• New business wins for Foundational and Electrification products
• Identify OEMs new HEV/BEV cycle plan and set the targets for short and long-term customer programs
• Early engage with customers new HEV/BEV development projects including PoC collaborating with various BorgWarner tech centres in India, Singapore, Korea and China
• Support India Product Placement Strategy working together with India Tech Centre to build key product portfolio to promote in India
• Increase Engine Controllers (ECU) market share for Diesel and Gasoline engine applications from incumbent customers – TATA, M&M, AL, FML, VECV…etc. with close collaboration with Delphi-TVS Technologies
• BorgWarner PDS India localization plan (Q2~Q3 2027) support
• Provide sales inputs needed for India localization strategy
• Localized volume & price forecast beyond 2027 including Foundational and Electrification products
• Collaborate with functional teams to ensure timely implementation
• Strategize RFI/RFQ pursuits and quotations taking the lead of other functional pursuit teams including engineering
• Provide competitive analysis for target/winning prices
• Challenge functional teams to achieve our target prices with healthy financial business cases
• Strong customer negotiation for profit recovery & improvement
• Implement margin recovery tasks through hard negotiations
• Build negotiation strategy/rationale together with functional teams

What We Are Looking For

• More than 15 years of sales experience in India Automotive Industry
• Experience of Electrification business wins from IOEMs is preferred
• Pro-active and strategic thinking with sales-oriented mindset
• Ability to build a longer-term growth strategy
• Having good customer intimacy & negotiation skills for challenging task
• Technical knowledge of engine controllers and electrification products like e-Motors, OBC/DCDC, Inverters and Power Modules and Xin1 systems
• Having collaborative working attitude with other functional teams
• Profound knowledge about India F & E market/customer trend
• Transparent communication manner within the organization