Auto Parts Aftermarket Marketing Specialist
BorgWarner
Auto Parts Aftermarket Marketing Manager
Location: Ningbo - China
Time Type: Full Time
The position involves creating promotional materials and collaborating with sales and product teams to enhance brand awareness and drive business growth in the aftermarket sector. The role requires market trend analysis and data-driven adjustments to optimize marketing effectiveness.
Responsibilities
1. Responsible for formulating marketing strategies and promotion plans for the auto parts aftermarket, clarifying target customer groups and promotion priorities based on market demands and industry trends.
2. Plan and execute online and offline marketing activities (such as product presentations, promotional campaigns, industry exhibitions, etc.) to enhance the brand and product awareness and influence in the aftermarket.
3. Manage marketing channels in the aftermarket, including cooperative platforms, dealer promotions, etc., and coordinate resources to ensure the effectiveness of channel promotion.
4. Collect and analyze competitor marketing dynamics, user feedback and market data in the aftermarket, regularly output analysis reports, and provide a basis for adjusting marketing strategies.
5. Produce marketing materials (such as product manuals, promotional videos, posters, etc.) to ensure that the content meets the needs of aftermarket customers and communication scenarios.
6. Collaborate with sales teams and product departments to integrate marketing activities with sales goals and drive performance growth in the aftermarket.