Marketing Manager

Marketing Manager

We're looking for a strategic and creative Marketing Manager to lead our internal marketing efforts and bring Boomering's story to life. This role is for someone who doesn't just think in campaigns but sees marketing as a tool to build relationships, elevate our brand, and connect authentically with both local and international audiences. You'll work together with the Leadership Team to define and amplify our brand voice, ensure consistent messaging across touchpoints, and position Boomering as a leader in simple, smart, and humanized outsourcing solutions.

Responsibilities as Marketing Manager:

• Define and own Boomering's marketing strategy, ensuring all activities ladder up to measurable business objectives.
• Align SEO, paid media, content, design, and brand initiatives into a cohesive growth plan. Establish and manage clear KPIs (MQLs, BQLs, website traffic, conversions, campaign ROI).
• Champion Boomering's brand voice by amplifying, not reinventing, our identity.
• Oversee tactical implementation of campaigns (digital, offline, and events) while ensuring strategic intent is clear and measurable.
• Manage marketing calendar, ensuring on-time, high-quality execution.
• Drive inbound lead generation strategies and collaborate with Lead Gen and Account Management to feed a healthy, qualified pipeline.
• Optimize marketing funnels, channels, and nurturing campaigns from awareness to conversion.
• Fully own outcomes, not just activities.
• Create and maintain a marketing scorecard, reporting proactively to leadership on progress, gaps, and opportunities.
• Lead data-driven decision-making, ensuring transparency on results.
• Deeply align all marketing efforts with Boomering's core values: Service, Transparency, Excellence, and Partnership.
• Communicate strategy clearly to non-marketing stakeholders.
• Collaborate with the whole internal team to ensure marketing supports company-wide goals.
• Respect decision rights and escalate appropriately when needed.
• Represent Boomering in relevant industry events, partnerships, and webinars to elevate our profile.
• Champion storytelling initiatives that reflect the heart of Boomering: our people, our clients, and our impact.
• Build credibility and trust with internal and external stakeholders.

Qualifications as Marketing Manager:

• Proven experience in marketing management (7+ years), preferably in the BPO, professional services, or tech industries
• Demonstrated success in developing and managing lead generation strategies and marketing funnels
• Proficiency in marketing analytics tools (e.g., HubSpot, Google Analytics, Meta Business Suite, etc.) to track, analyze, and optimize campaign performance
• Deep understanding of brand building and storytelling, especially in a people-focused business
• Strong digital marketing background (social media, content marketing, SEO/SEM, paid campaigns)
• Excellent communication and collaboration skills
• Strategic thinker with a hands-on execution mindset
• Demonstrated integrity, accountability, and trustworthiness in previous roles
• Strong cultural alignment and respect for collaborative leadership

Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding, and stimulating environment where work-life balance meets a commitment to foster growth.

• Genuinely caring Leadership Team
• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• HMO on the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
• Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays

About Boomering: Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga. Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success. Providing equal opportunities and a collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference. Future-proof your career and pursue your passion with Boomering!