Senior Product Marketing Manager (payments) - Remote Eligible

Senior Product Marketing Manager (Payments)

Your career as a Senior Product Marketing Manager (Payments) at Booksy will give you the opportunity to own the product marketing strategy and go-to-market (GTM) for a number of key product lines that are essential to how beauty, health, and wellness entrepreneurs manage their revenue. You won't just be launching marketing campaigns for features; you'll be the pivotal liaison between our Product and Growth teams, ensuring every payment innovation drives measurable, real-world business growth for our providers.

You'll lead the marketing strategy for full product lifecycle, from conducting deep market research for early-stage ideation to defining the positioning and messaging that ensures successful product adoption and growth. If you are a results-oriented strategic thinker wired to use data to optimize strategies and measure outcomes, this is where you'll see your expertise translate directly into Booksy's success and our providers' financial health.

Some Of Your Responsibilities:

• You'll own the go-to-market strategy (GTM) for multiple Payments product lines, working closely with Product Managers to ensure alignment between development and market demand. You'll define product positioning, value propositions, and key messaging to effectively communicate the product's value to target customers.
• You'll lead the development and execution of the GTM strategy for new product launches and lead adoption campaigns for existing features, ensuring effective messaging, positioning, and promotional plan.
• You'll create and coordinate localization of the global product content such as website copy, case studies, blog posts, product documentation, and emails. Ensure all communication is consistent with the product's messaging and branding.
• You'll act as the primary liaison between Product Management, Sales, and Growth Marketing, ensuring seamless execution of product strategies and a consistent customer experience.
• You'll conduct deep market and competitive analysis to understand customer pain points and industry trends, using your insights to position products effectively.
• You'll establish and track KPIs related to adoption, engagement, churn, and revenue impact, using data and customer insights to optimize strategies and report on performance to leadership.