Coordinator, Allurial Marketing & Editorial

Marketing & Editorial Coordinator

Allurial is a fast-growing romantasy subscription brand building a passionate community around engaging stories and an elevated product and membership experience. The Marketing & Editorial Coordinator role is designed for early-career professionals who are hungry to grow in the worlds of digital marketing, e-commerce, and publishing. You will gain accelerated responsibility and hands-on exposure to growth marketing, retention, social media, influencer partnerships, and editorial. It's an opportunity to sit at the intersection of creativity, data, editorial, and marketing.

We're looking for a driven, organized, motivated, and highly detail-oriented individual who's eager to build their career in marketing, loves books (especially romantasy), and thrives in a fast-paced startup environment.

What You'll Do:

You'll gain exposure across multiple areas of marketing, retention, and editorial. Your focus will depend on business needs and your unique skills.

• Growth & Performance Marketing
  • Build, proof, and report on paid campaigns across email, social, and digital channels.
  • Learn what drives ad performance and help optimize targeting, budgets, and creative.
  • Support testing of new channels and creative strategies.
• Influencer & Partnerships Program Management
  • Coordinate Allurial's monthly influencer program, managing outreach, product distribution, and performance.
  • Over time, analyze results and recommend improvements to expand reach and ROI.
• Social Media & Community Engagement
  • Develop, schedule, and publish posts across Allurial's social channels.
  • Collaborate with freelancers and creators to bring campaigns to life.
  • Lead member engagement initiatives across platforms, ensuring the community feels heard.
• Member Experience & Retention Development
  • Support key lifecycle programs (e.g., gifting, refer-a-friend, retention campaigns) through cross-functional project management.
  • Compile and analyze campaign and lifecycle data to identify opportunities for churn reduction and LTV.
• Insights & Reporting
  • Monitor community conversations and feedback across platforms.
  • Design and distribute surveys; synthesize insights.
• Editorial Support
  • Read and evaluate incoming manuscripts, providing feedback on fit for Allurial's brand and audience.
  • Partner with the Editorial team to coordinate projects.

About You:

• 1–3 years of experience in a fast-paced, dynamic environment (startups, agencies, or DTC brands a plus).
• Passion for romantasy and the broader book ecosystem—with curiosity about how fandom, marketing, and editorial.
• Interest in digital marketing, subscriptions, and creative selling.
• Excellent communication and organizational skills, with the ability to manage multiple projects at once.
• Analytical mindset, comfortable using Excel/Sheets to track data, interpret results, and recommend next steps.
• Creative eye for compelling campaigns and ability to spot what resonates with audiences.
• Adaptable, scrappy, and energized by startup life.
• Grit, perseverance, and a willingness to take on challenges and learn quickly.

Salary Range: $80,000 - $110,000