Performance Marketing Specialist - Remote Eligible

Performance Marketing Specialist

We are seeking a skilled Performance Marketing Specialist to accelerate our lead generation efforts and optimize marketing strategies in the B2B tech space. This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing. You will take full ownership and accountability for developing and executing omnichannel campaigns with a proactive, problem-solving mindset, driving and nurturing high-quality leads through the funnel to achieve measurable business growth.

Key Responsibilities:

Lead & Demand Generation

• Partner with the Head of Marketing and Sales to design and implement strategies that attract and convert qualified leads.
• Build awareness and engagement with target audiences across digital channels.

Content & Email Marketing

• Collaborate with content and event teams to deliver promotional assets aligned with the buyer's journey.
• Create targeted email workflows using advanced segmentation, automation, and personalization to nurture leads.

Marketing Automation

• Manage Salesforce Account Engagement (Pardot) and Salesforce CRM for lead nurturing, scoring, and segmentation.
• Ensure seamless integration and accurate lead flow.

Paid Media & SEM

• Plan, launch, and optimize campaigns across Google Ads, LinkedIn, Facebook, YouTube, and emerging platforms.
• Execute PPC strategies, test creative/keywords/landing pages, and maximize ROI.

Social & Retargeting

• Develop paid social campaigns across LinkedIn, Facebook, TikTok, YouTube, and X/Twitter to build awareness and pipeline.
• Implement retargeting strategies to re-engage prospects and accelerate conversion.

Customer Marketing

• Support retention and win-back campaigns to improve customer lifetime value, revenue growth, and re-engagement of churned accounts.

Analytics & Reporting

• Leverage GA4, Looker Studio, and Salesforce dashboards to monitor traffic, pipeline metrics, and campaign ROI.
• Track and analyze KPIs such as CPL, CPA, CTR, SQLs, and ROAS; provide actionable recommendations.
• Maintain tracking infrastructure (GTM, UTMs, conversion pixels).

Collaboration & Communication

• Work cross-functionally with sales, product, client delivery, and marketing teams to align marketing efforts.
• Present campaign insights and recommendations to stakeholders and senior management.

Requirements

Experience: 3–5 years in demand generation/performance marketing, ideally in B2B tech.

Tools & Platforms: Proficiency with Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.

Analytical Skills: Strong data analysis and optimization mindset.

Communication: Clear, confident communicator with strong presentation skills.

Creativity: Ability to develop innovative, test-and-learn campaign strategies.

Preferred Qualifications

• Direct B2B tech marketing experience with complex products or services.
• Project management skills with the ability to juggle multiple deadlines.
• Knowledge of Account-Based Marketing (ABM) tools such as 6sense.
• Familiarity with AI applications in marketing operations.
• Commitment to continuous learning and staying ahead of digital trends.

Key Performance Indicators (KPIs)

• Lead Generation & Pipeline: Volume and quality of SQLs (50%).
• Campaign Operations & Optimization: Conversion efficiency and pipeline contribution (20%).
• Customer Marketing: Retention and win-back performance (15%).
• Reporting & Insights: Accuracy and clarity of dashboards/metrics (15%).

If you are passionate about driving growth through data-driven marketing and meet the qualifications above, we encourage you to apply.