Marketing Specialist, Marketing Planning

Marketing Planning Specialist

The Marketing Planning Specialist will play a key role in supporting the integrated planning process across AIR MILES' broader marketing organization. Working closely with the Marketing Manager, Integrated Planning, this role helps ensure that all Brand, Collector Engagement, and Partner Marketing initiatives ladder up cohesively to a unified, member-first marketing strategy. This role enables data-driven decision-making, improves member experience, and increases operational efficiency by driving cross-functional visibility, clarity, and marketing synchronicity.

The Specialist will support the development and execution of annual and quarterly planning processes, contribute to the creation of foundational planning frameworks, and help ensure that teams are working toward shared goals as one cohesive marketing unit throughout the year. The ideal candidate is a process-driven planner, strong communicator, analytical thinker, and someone who thrives in highly collaborative, cross-functional environments.

Core responsibilities include:

• Strategic Planning & Playbook Development
• Support the development of our Annual Marketing Strategy that informs our year-round marketing approach
• Collaborate in the build and facilitation of annual and quarterly planning sessions, ensuring alignment across Brand, Collector Engagement, and Partner Marketing

• Marketing Prioritization & Calendar Management
• Support the creation and ongoing management of the Marketing Program Calendar, ensuring activities align with upfront strategic priorities and planned objectives
• Evaluate and prioritize all in-market campaigns to ensure alignment to strategic priorities across our owned channels

• Drive Cross-Functional Alignment & Governance
• Support the preparation and facilitation of Marketing Roadmap sessions, driving cross-functional visibility and comprehension into marketing plans
• Identify opportunities to streamline communication, improve collaboration, and strengthen cohesion across marketing efforts to ensure we show up as one integrated team

This role is a great fit for a highly organized marketing professional who excels in bringing order to dynamic environments, champions collaboration, and is passionate about ensuring our organization shows up as one unified, marketing approach.

Qualifications:

• Minimum of 3 - 5 years of experience in marketing, marketing communications, integrated marketing, or related fields
• Experience supporting cross-functional working sessions or planning meetings.
• Strong understanding of core marketing fundamentals, including campaign planning, channel execution, and performance measurement.
• Familiarity with integrated, multi-channel marketing and the ability to understand how campaigns come to life across paid, owned, and earned channels
• Experience contributing to marketing planning cycles (annual, quarterly, monthly)
• Ability to interpret marketing data, member/consumer insights, and business priorities to inform planning decisions
• Strong analytical skills
• Highly organized, detail-oriented, and able to manage competing priorities
• Process-driven mindset with a passion for bringing order and clarity to dynamic environments

Salary: $45,500.00 - $84,500.00

Pay Type: Salaried

The above represents AIR MILES' pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES' expected target for the first year in this position.

AIR MILES' total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.