Director, Expansion Sales

Director, Expansion Sales

BlueConic is looking for a Director of Expansion Sales to own and accelerate growth within our existing customer base. This leader will manage a team of Customer Account Executives focused on expanding our footprint across geographies, business units, and brands – driving true enterprise-scale success with our most strategic customers.

This role sits at the heart of our customer growth engine and requires a passionate, data-driven, and entrepreneurial leader who thrives in fast-paced, collaborative environments.

In this role, you will:

• Lead the team responsible for all expansion sales across our installed base.
• Partner with Customer Success and Pre-Sales teams to identify, shape, and close upsell and cross-sell opportunities.
• Implement and maintain a metrics-driven culture with clear targets around expansion pipeline and revenue.
• Align with product and marketing to ensure expansion motions are backed by compelling use cases and customer value stories.
• Drive deep strategic engagement with enterprise customers to uncover new revenue opportunities.
• Forecast accurately, report consistently, and hold your team accountable to targets.
• Develop and coach AEs to ensure consistent high performance.

We are looking for someone with the following skills:

• 5–8+ years of B2B sales experience with at least 2+ years managing expansion or enterprise sales teams.
• Strong track record of driving growth in existing accounts – ideally in complex, multi-stakeholder environments.
• Operationally excellent – lives by the numbers, coaches to the numbers.
• Entrepreneurial background or mindset; thrives in building functions and teams.
• Customer-first orientation – sees expansion as a reflection of value delivered.
• Excellent communicator and cross-functional partner.

Reasons to join us:

• Help build & support the best martech product ever, period.
• Take advantage of great opportunities for career advancement.
• Empower big name brands to achieve their marketing goals.
• Be a part of a growing, remote-first team with employees based in the Netherlands, the United States, the United Kingdom, Canada, and beyond.
• Thrive in a multi-cultural environment with a values-driven work culture that has been thoughtfully crafted to enable growth and foster inclusion from the very beginning.

About BlueConic: BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.

As a group, we are driven by "building the dream" - the collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary. Our goal is for BlueConic to be a fun, productive, welcoming, and safe space where BlueCrew members of all races and ethnicities, gender identities, gender expressions, sexual orientations, physical abilities, neurodivergences, physical appearances, socioeconomic backgrounds, life experiences, nationalities, ages, religions, and beliefs are empowered to make an outsized impact every day – for customers, for partners, for employees.