✨ About The Role
- The Director of Marketing will be responsible for developing and executing marketing strategies across both DTC and B2B channels.
- This role involves building the brand to make Blueberry Pediatrics a trusted name in pediatric care.
- The candidate will manage a team of full-time employees, contractors, and agencies to scale marketing efforts efficiently.
- The position requires ownership of consumer growth targets, setting ambitious goals, and driving strategies to achieve them.
- The role includes scaling B2B marketing efforts to drive awareness and demand for health plan partnerships.
⚡ Requirements
- The ideal candidate will have over 7 years of marketing experience, particularly in both direct-to-consumer (DTC) and business-to-business (B2B) environments.
- Strong analytical skills are essential, as the candidate will be comfortable working with numbers and managing a marketing P&L.
- A hands-on approach is necessary, as the role requires rolling up sleeves while also building and managing a team.
- The candidate should possess a startup mindset, demonstrating creativity and resourcefulness in driving marketing impact.
- Experience in healthcare, technology, or subscription-based businesses will be advantageous.