Senior Product Marketing Manager

Senior Product Marketing Manager

At Blinq, we believe the first interaction can spark opportunities that last a lifetime. That's why we built the world's #1 digital business card - an instant, intuitive way to exchange details - and that success has won our wedge into something bigger. Next, we're building on that momentum to reshape how professionals stay connected – not just in the moment, but long after. In a world where follow-ups slip through the cracks and relationships are increasingly fragmented, we're building the tools to keep people genuinely connected. If you're driven to shape the future of human connection, we'd love to have you with us.

• Customers love it: Over 100K reviews and a 4.9/5 rating on the App Store - people around the world rely on Blinq to make that first interaction count.

• Rapid growth: Doubling ARR every few months, expanding into new markets, and rapidly building our team across Sydney, Melbourne, San Francisco, and New York.

• Well-resourced: Backed by top VCs like Blackbird, HubSpot Ventures, and Square Peg, we're continuously investing in the people and tools that fuel our mission.

• A rare moment to join: We're hitting an inflection point - big enough to have momentum, small enough for you to shape the journey.

• The way we work: We value real connections, inside and out - our offices buzz with creativity, and fresh ideas can come from anywhere. We're big believers in the spark that happens when people come together in person. That's why we spend three days a week collaborating in the office - trading ideas, solving problems face-to-face, and celebrating small wins. The rest of the week is yours to work wherever you're most productive.

Our Growth team is where sales, marketing, and growth strategy collide to supercharge Blinq's reach. We bring our story to life for customers, partners, and the broader market - showing them how a single "card share" can launch a lasting relationship. If you're passionate about connecting big ideas to the people who need them most, this is your place to shine.

Your role is to position Blinq so clearly and compellingly that our customers not only understand what we do - they feel why we lead the category. You'll turn product capabilities into stories people can't ignore, launch features that land with impact, and make sure our value is obvious at every touchpoint. As our first dedicated product marketing hire at a rapidly growing startup, you'll shape what product marketing looks like at Blinq and set the standard for how we connect the dots between product, market, and customer so every launch becomes momentum.

What You'll Do

• You'll be the bridge between product, growth, and market - shaping the narratives, launches, and insights that drive adoption and retention
• Develop and execute product positioning and messaging that makes Blinq the obvious choice in our category
• Own go-to-market strategies for new features and initiatives, from strategy to execution
• Use customer, competitive, and market insights to shape campaigns that deliver measurable impact
• Be the voice of the customer - bringing insights from research, feedback, and data to influence product and marketing decisions.
• Make our product story irresistible across every channel - website, app store, in-app, email, paid, social, sales
• Partner with product, growth, brand, and sales to ensure every launch is aligned, targeted, and high-performing
• Track, analyse, and optimise launch performance to continuously raise the bar
• Equip GTM teams with the tools and narratives to win customers and drive adoption

What You'll Bring

• 5+ years in product marketing, ideally in high-growth SaaS or consumer tech
• Track record of successful go-to-market launches - from defining the narrative to delivering results
• Sharp positioning and messaging skills - you can turn a feature list into a story people care about
• Customer insight obsession - you know how to gather, interpret, and act on feedback, data, and market trends
• Channel fluency - you understand how messaging flexes across website, app store, in-app, lifecycle, paid, social, and sales
• Collaborative mindset - you work seamlessly with product, brand and growth to align strategy and execution
• Data-driven approach - you measure impact, learn fast, and optimise relentlessly

We're serious about our mission to help the world connect, but we also make sure our own team is thriving - both in and outside of work. Here's a taste of what you can expect:

• Equity & ownership: We're building something massive, and we want you to share in the upside.

• Competitive salary & growth path: As Blinq grows, your role and compensation grow with it - no glass ceilings here.

• Generous paid time off: We encourage everyone to take at least 20 days fully disconnect each year, with a flexible policy beyond that.

• Parental leave: Inclusive policies to ensure you have the support you need for your family.

• Free food: Enjoy daily breakfast and lunch in the office, plus an always-stocked snack bar.