Head Of EMEA Marketing

Head Of EMEA Marketing

Based from either our London or Glasgow office we are seeking a strategic, analytical, and creative leader for the development, execution, and optimization of data-driven marketing strategies that align with Black & Veatch goals for business growth.

This is currently a stand alone role with no direct reports, although you will have close relationships and collaboration with peers and colleagues across our Marketing & Comms team and the wider business.

This role requires a visionary thinker who can translate complex market insights into actionable strategies that drive brand growth, customer acquisition, and revenue performance. This role will serve on the extended leadership team for the EMEA region, by translating the regional strategic growth goals into impactful marketing campaigns that grow its customer base. This senior, dual role on the marketing leadership team, reporting to the Chief Marketing Officer (CMO) will also serve as a global marketing strategy leader, influencing strategic decisions and investment decisions across the entire enterprise.

Black & Veatch allows you to lend your talent and perspective to humanity's biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation, 33 days annual leave (inclusive of public holidays) contributary pension, private medical cover, annual employee lifestyle allowance, annual bonus scheme, 10% annual allocation of shares as part of our Global Employee Owners scheme and more.

Ability to travel (~ 40% of the year) domestically and globally required including time in Kansas City at Black & Veatch corporate headquarters as well as in market with commercial and client teams

Hybrid or flexible work options tend be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments. If this is problematic, please do not refrain from submitting your application. We can discuss flexible working options as part of our recruitment process.

Key Responsibilities

Strategic Planning:

Develop and implement integrated marketing strategies for both the Enterprise with the Sector Heads of Marketing and specific personal accountability for EMEA across brand, product, digital, and customer experience, in alignment with overall company objectives.

Market & Competitive Analysis:

Review research and analysis of market trends, customer behavior, and competitive positioning to inform strategic direction.

Campaign Strategy:

Partner with creative, digital, and product marketing teams to design and launch effective campaigns that generate leads, build awareness, and engage target audiences that lead to quantifiable targets in marketing attributed revenue growth, thought leadership and brand awareness

Performance Measurement:

Establish KPIs and dashboards to track marketing effectiveness. Provide regular reporting and actionable insights to leadership.

Go-to-Market Execution:

Collaborate with sales, product, and business units to ensure cohesive execution of go-to-market plans for new products, services, or launches.

Budget Management:

Manage strategic marketing budget, optimizing spend across channels based on performance and ROI.

Cross-functional Leadership:

Influence and align stakeholders across marketing, sales, business and sector, solutions, finance, and executive leadership to ensure strategy success.

Preferred Qualifications

• Degree in Marketing, Business, or a related field is preferred but not essential
• Industry experience (preferably in an EPC company or similar Energy related construction/Engineering business)
• Significant and proven experience in marketing strategy, brand strategy, or similar related roles
• Experience leading new market entry and marketing in global regions including establishing brand and portfolio presence.
• Strong analytical skills with a deep understanding of marketing metrics, segmentation, customer journey mapping
• Experience in B2B commercial functions for infrastructure and energy industry segments
• Proficiency with CRM, analytics tools, and marketing automation platforms
• Strong writing, communication and presentation skills
• Executive presence and ability to work alongside and coach senior executives as counsel
• Demonstrated ability to develop strategies that translate into measurable business results
• Proven track record of leading successful marketing initiatives on a global scale across the entire marketing / omni-channel toolkit
• Strong strategic thinking and problem-solving ability
• Ability to manage multiple projects and timelines with attention to detail
• Adept at engaging with senior executives and communicating impactfully

Minimum Qualifications

• A proven number of years of progressive management experience in related areas
• Industry experience
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.