Product Marketing Manager II - Remote Eligible

Product Marketing Manager II Focused On Analytics And Performance

We are looking for a Product Marketing Manager II focused on analytics and performance to help us understand how our products perform after launch. In this role, you will work cross-functionally with Product, Marketing, Sales, and the broader Product Marketing team to evaluate product success, analyze adoption trends, and provide insights that shape how we optimize, message, and support our offerings long term.

You will not own go-to-market launches, but instead play a critical role in measuring and interpreting product performance up to one year post launch, ensuring we continuously improve how we position and evolve products based on real-world usage and customer behavior.

This position is initially part-time 25 hours/week (flexible hours) with potential to increase into full-time in 2026.

Responsibilities

• Analyze product performance post-launch, focusing on metrics like adoption, engagement, retention, and usage across both B2B and B2C products
• Partner with Product to identify growth levers and potential enhancements based on customer behavior and market feedback
• Work with Sales and Customer teams to understand how product features are being used (or not used) in real-world scenarios
• Provide insights to Product Marketing Managers to help refine positioning, messaging, and customer segmentation strategies
• Identify underperforming segments, features, or personas and recommend opportunities to optimize value delivery
• Collaborate with Marketing to evaluate how content and education initiatives are supporting long-term product success
• Lead ongoing product performance reviews and executive-level dashboards

Qualifications

• +5 years in Product Marketing, Marketing Analytics, Business Intelligence, or a related role
• Strong experience interpreting product and customer data (e.g. adoption curves, retention metrics, engagement dashboards)
• Experience working with cross-functional teams — especially Product, Marketing, and Sales — to deliver data-backed insights
• Strong understanding of both B2B and B2C user behavior, particularly how users adopt and engage with digital products
• Excellent communication skills — able to translate data into clear, actionable recommendations
• Familiarity with tools like Tableau, Looker, Amplitude, Mixpanel, or similar

Benefits

Salary Range for all U.S. Residents (excluding Alaska, California, North Dakota, South Dakota): $51,037.50 to $68,000.00

Salary Range for California Residents Only: $63,537.50 to $68,000.00

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary.

EEO Statement

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other "Fair Chance" laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records. For Philadelphia applicants or jobs, please see a copy of Philadelphia's ordinance on this topic by clicking this link: https://codelibrary.amlegal.com/codes/philadelphia/latest/philadelphia_pa/0-0-0-280104.